CrowdTwist, a provider of multichannel loyalty and engagement solutions, launched a loyalty and engagement application through Oracle Cloud Marketplace. The application aims to assist marketers in managing loyalty programs as well as in capturing customer profile data across channels with the help of Oracle Marketing Cloud’s Oracle Responsys email and cross-channel marketing solution.

From the release: “As the marketplace evolves towards engagement programs that deepen loyalty through personal, relevant interactions, brands need to step up and work with the right partners in order to stay ahead,” Emily Rudin, chief customer officer at CrowdTwist said. “The flexibility of our technology enables marketers the ability to offer unique, memorable, and branded experiences that keep customers engaged with a brand and increase their spend.”

Link: Destination CRM

Visit CrowdTwist on CabinetM.

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