Monthly Archives: July 2017

Velocidi updates intelligence platform with AI
July 30, 2017 Artificial Intelligence, Marketing Automation

Velocidi has updated its marketing intelligence platform with artificial intelligence tools to access trends in data faster than before. Velocidi’s foundational AI tools are available today to platform subscribers at no additional cost and deliver enormous power for marketers. Velocidi will be introducing a library of advanced AI, use case specific tools in the coming months.

From the release: “Unfortunately, the marketplace is polluted with AI-lite solutions that are all hype, and no substance. We set out to deliver what marketers truly need – a platform powered by real artificial intelligence that is easy to use, both for those with and without data science expertise,” said David Dunne, founder and CEO of Velocidi. “Our team has managed to democratize and accelerate access to insights so that all marketers have more time to focus on strategic decisions.”

Link: Velocidi

Visit Velocidi on CabinetM

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Datorama Launches SmartLenses data visualization tool
July 28, 2017 Big Data, Data Mangement

Datorama, a marketing intelligence company, has launched a new data visualization tool called SmartLenses. SmartLenses analyzes your top marketing sources automatically, giving you comprehensive dashboards that have all the right insights to increase performance. Leveraging Datorama’s AI-powered Marketing Intelligence platform and extensive marketing domain expertise from working with thousands of brands, agencies and publishers, SmartLenses provides marketers with one-click dashboards for their popular marketing data sources to optimize performance, impact and customer loyalty.

From the release: “Marketers today are looking for the right KPIs, trends and analytics to measure their performance, impact and loyalty across an increasingly complex customer journey,” said Leah Pope, CMO, Datorama. “Datorama SmartLenses instantly surfaces the most meaningful measurements, enabling marketers to drive their programs with better insights and smarter decisions in a fully automated process. The solution provides marketing measurement expertise right out of the box.”

Link: MarketWired

Visit Datorama SmartLenses on CabinetM.

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Sabre launches chatbot for the travel industry
July 27, 2017 Customer Relationship Management

Sabre, technology provider to the travel industry, is launching a trial of its AI-enabled chatbot. Sabre and its partner travel agencies will evaluate travelers’ preferences for how often and when they engage the chatbot and when they are likely to divert to a live agent. The chatbot leverages the Microsoft Bot Framework and a selection of Microsoft Cognitive Services, including Language Understanding Intelligent Service (LUIS).

From the release: “Travelers want technology to deliver a more seamless experience, especially when managing on-the-go changes and disruptions,” said Mark McSpadden, vice president – emerging technology and products of Sabre Corporation. “Together with Microsoft and our agency partners, we are exploring how AI and chatbots can provide travelers with the self-service solutions they want for routine requests while helping travel agencies provide personal service for more complex needs.”

Link: Sabre

Visit Sabre Chatbot on CabinetM

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LinkedIn Website Demographics shows job title, company of web visitors
July 27, 2017 Analytics

LinkedIn is launching Website Demographics, a free reporting tool that lets you see what types of professionals are coming to your website, giving you a powerful way to tune your marketing to those visitors, and develop better targeting and content for your campaigns. The tool uses data from its membership to allow the marketer to sort visitors by metrics such as company, industry and job title, but not by name. The product is rolling out over the next few weeks.

Link: LinkedIn

Visit LinkedIn Website Demographics on CabinetM.

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Linqia adds predictive analytics to influencer marketing platform
July 27, 2017 Analytics, Artificial Intelligence, Influencer Marketing

Linqia has just revamped its Performance Platform so that it does more than find social media mavens who can recommend your product: It can score prospective influencers, predicting which influencer will be more successful for a product. Linqia now uses machine learning to analyze influencer content, determine brand affinity, and identify patterns that can predict an influencer’s success based on the brand’s goals.

From the release: “Many platforms today claim to use AI. And while this may be true, it’s important to understand how that AI is being applied,” says Jonathan Pollack, Linqia’s VP of Product. “At Linqia, we use AI for more than simple data processing or categorizing an influencers ‘personality type.’ We built Linqia Performance Platform to analyze billions of data points across five years of performance-guaranteed campaigns and use those insights to predict how influencers will perform against a brand’s specific goals.”

Link: Linqia

Visit Linqia Performance Platform on CabinetM.

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We feel Marketo’s pain. In fact, that’s why we exist
July 26, 2017 CabinetM Stacks , ,

We totally feel Marketo’s pain.

As reported widely, Marketo, the giant of marketing automation, had somehow forgotten to renew its dotcom registration. The short story was auto-renew processes and human error combined to shut down all of billion-dollar company Marketo for its customers, and issues were still being dealt with 24 hours after a fix was made.

Now before you start snickering, this obviously can happen to any of us – even Marketo, which quickly sought to resolve the problem that impacted all its users. CEO Steve Lucas even jumped on twitter to apologize and direct angry users to a FAQ page and an email address for those reporting continuing access problems.

Every marketer can tell you the problem. The solution is CabinetM’s Enterprise Cabinet.

As marketing technology grows, and proactive marketers, sales staff, financial gurus and others within an enterprise purchase software to do their jobs better and faster, the tech it takes to run a business gets out of control.

CabinetM exists to solve that problem. Keep all your tech in one place – know when contracts renew, when you’re paying more than once for technology and when you’re paying for programs no one uses. Find out what your staff uses and knows how to use, and roll that up into one giant marketing stack you can manage in one place, and never miss a domain renewal.

We’d welcome the opportunity to give you a free trial – especially if you’re from Marketo.

 

Postscript: Need the full story on what happened? MarTech Today, MarTech Series and The Drum covered it, among others.

 

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Survey platform Qualtrics evolves to produce predictive analytics product
July 26, 2017 Analytics

Qualtrics, which had released a number of experience management tools in the past year, today announced its predictive intelligence tool Qualtrics iQ. Qualtrics, formerly a survey platform, notes that Qualtrics iQ eradicates the tasks of sorting through open text feedback, performing complex statistical analyses, and identifying key drivers deep in data. It features drag-and-drop simplicity make the advanced features easy-to-use for marketers who are without the benefit of data scientists.

From the release: “Qualtrics iQ hunts down experience gaps automatically, predicting what customers want and helping organizations find and address issues before they negatively impact the business,” said Webb Stevens, head of product at Qualtrics. “Machine learning helps automate tasks that were previously time consuming or impossible to scale, like analyzing open text feedback or finding key drivers buried in your data.”

Link: IT Business Net

Visit Qualtrics iQ on CabinetM.

 

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We’re six months into 2017: What’s your bottom line look like?
July 26, 2017 Budget, CabinetM Commentary

Assessing the marketing budget at the midway point is daunting for all of us, Anita Brearton writes in CMSWire this month. Everyone is being asked to do more with less, but the more is more than we’ve seen in the past: Marketers have more responsibility for the funnel, strategy and brand than ever before.

Regardless of budget allocation, I’ve yet to meet a marketing leader who believes they have enough funding to achieve their annual goals. The reality is, most marketing organizations are perpetually trying to do more with what they have and are continually working to balance expenses across programs, technology and personnel.

Read CMSWire for the three steps to take to steer your department and the budget in the right direction.

 

 

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Hubspot buys email targeting company Kemvi
July 25, 2017 CRM, Email Marketing

Hubspot, specializing in inbound marketing products and its CRM, has acquired Kemvi. Kemvi’s main product is DeepGraph, which generates targeted messaging for prospects and nurtures leads until they engage. The acquisition brings expertise in building products with artificial intelligence to Hubspot.

Link: Hubspot

Visit DeepGraph on CabinetM.

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Sabio adds Validated Publishers to its mobile platform
July 25, 2017 Mobile Marketing

Sabio Mobile has added “Validated Publishers” to its APEX mobile marketing platform. With the Validated Publishers methodology, brands will be able to secure high-quality supply on Sabio Mobile’s platform through a rigorous vetting process without worrying about brand safety and fraud.

From the release: “With the onset of social media and user generated content that now demand larger digital budgets from brands, as well as the more recent ‘fake news’ phenomenon, the definition of ‘premium’ has become murkier,” said Aziz Rahim, CEO, Sabio Mobile. “With the changing times, we at Sabio Mobile realized there is a big need to differentiate inventory, so brands can run campaigns without second guessing quality of the inventory and developed with the Validated Publishers offering.”

Link: PR Newswire
Visit Sabio Mobile APEX Platform on CabinetM.
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Tru Optik, comScore partner to serve OTT clients
July 24, 2017 Advertising

Tru Optik, the audience intelligence and data-management platform built for over-the-top (OTT) television, and comScore, a leading cross-platform measurement and analytics company, today announced a collaboration to improve in-target performance for OTT advertisers and publishers. The partnership allows comScore demographics to inform campaign activation through the Tru Optik OTT Marketing Cloud. Tru Optik states its OTT Marketing Cloud is the only audience measurement, activation, and attribution system that currently works across the entire OTT ecosystem, including Connected TV.

From the release: “Advertisers and media companies are still figuring out how OTT, linear TV and digital can best work together to enhance the reach and performance of ad campaigns,” said David Wiesenfeld, Chief Strategist at Tru Optik. “The Tru Optik-comScore collaboration connects OTT and linear TV in a way that is extremely helpful in coordinating advertising across channels, and will yield new insights for how to get the most from TV advertising in a digital age.

Link: Tru Optik

Visit Tru Optik OTT Marketing Cloud on CabinetM.

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What to do when overwhelmed marketer says ‘Our expenses are out of control’
July 20, 2017 CabinetM Commentary , ,

CabinetM CEO Anita Brearton shared with CMSWire about the panicked and stressed marketer CabinetM comes in contact with nearly every day, sometimes many times a day.

Everyone feels they’re behind when it comes to marketing technology. Everyone feels their spending is out of control. So many feel overwhelmed by the whole process of leading innovation in their own marketing shop.

There are a few steps you can take.

  • Know you’re not alone. There’s a whole marketing community out there feeling that same pain.
  • You are inventing greatness. Know there isn’t a cookie-cutter pattern for you to follow. Each marketing technology stack is different, what our CEO calls “snowflakes.” No stack has the exact mix of programs with the same mix of marketing uses. Each is unique.
  • Know you’re not behind. The person who is truly behind is the one trying to convince his or her company to go digital. Every marketer at every stage reports feeling that “falling-behind” feeling.
  • Take a deep breath. At CabinetM we’ve become partial to iced coffees when working through the problem with a marketer, but we can also do tea. Contact Erica Ross at eross@cabinetm.com in our office to set up a consultation.
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Campaign Monitor Insights launched to add deep analytics to email
July 19, 2017 Email Marketing

Campaign Monitor has launched Insights, an analytics suite providing every customer with a complete view into the health and performance of their email marketing and automation efforts. In aggregating all of the data about subscriber behavior across every list and segment, markers can use Insights to drill into which channels and regions are bringing in the most engaged consumers, identify the specific segments that are fostering higher, healthier levels of engagement, and modify acquisition spend accordingly to accelerate their ROI.

From the release: “Marketers today struggle to understand the impact of their email marketing investments, which inhibits their ability to quickly test and iterate to improve performance,” said Andrea Wildt, CMO, Campaign Monitor. “Every marketer needs access to actionable analytics without requiring the help of a data analyst. Insights continues Campaign Monitor’s mission of building elegant, powerful, and intuitive marketing products for growing businesses — allowing any marketer to quickly understand what’s working and what’s not, so they can take immediate action.”

Link: Business Wire

Visit Campaign Monitor on CabinetM.

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Mobile ad solution Taptica buys stake in Japanese agency Adinnovation
July 18, 2017 Agency, Mobile Marketing

Israeli-based Taptica, a company offering mobile, social and video solutions to advertisers, purchased 57% of Aninnovation, an agency based in Tokyo. The acquisition is part of Taptica’s strategy to increase its presence in Asia-Pacific.

Link: Reuters

Visit Taptica on CabinetM.

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Zeta Global acquires Boomtrain to boost machine learning offerings
July 18, 2017 Artificial Intelligence, Email Marketing

Boomtrain, a machine learning driven marketing technology platform that uses artificial intelligence to drive personalized messaging across all digital touchpoints, is being acquired by Zeta Global.  Zeta Global has a marketing-cloud product that helps acquire customers.

From the release: “We are delighted to announce the addition of Boomtrain’s world-class team and technology to Zeta Global,” said David A. Steinberg, Zeta’s Co-Founder, Chairman and CEO. “My co-founder John Sculley and I believe machine learning will fuel next-generation marketing technology. This acquisition accelerates Zeta’s already significant investments and achievements in machine learning to enable the world’s leading brands to deliver 1:1 marketing at scale.”

Link: PR Newswire

Visit Zeta Global and Boomtrain on CabinetM.

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Snap Publisher helps marketers edit ads, video into vertical platform
July 17, 2017 Advertising

Snapchat has launched Snap Publisher to solve the problem advertisers kept running up against on the platform: Snapchat requires all ads and videos to be in a vertical format. Snap Publisher is an ad creation tool converting horizontal videos, websites into vertical video ads compliant with the Snapchat platform. Snap Publisher works with the Snapchat self-service tool, Snap Ad Manager, to help marketers repurpose ads built in the horizontal format for the vertical Snapchat platform.

Link: B2B Marketing

Visit Snap Publisher on CabinetM.

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SurveyMonkey launches People Powered Data Platform
July 17, 2017 Uncategorized

SurveyMonkey launched a new People Powered Data Platform to enable businesses to turn voices and opinions into actionable data. The company also announced a suite of global, targeted products that deliver customer, employee, and market powered data: SurveyMonkey CX, SurveyMonkey Engage, and SurveyMonkey Audience.

From the release: “Successful businesses are driven by curious leaders who are listening to the market and meeting the needs of their customers and employees. Our new People Powered Data platform unlocks the ‘why’ so companies can be responsive and take action,” said Zander Lurie, SurveyMonkey’s CEO. “The companies that are curious about what their customers, employees, and the market are saying are the ones that will evolve and thrive. SurveyMonkey gives businesses a competitive edge by powering conversations at scale with precisely the people who matter most.”

Link: BusinessWire

Visit SurveyMonkey on CabinetM.

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What marketing technology does a realtor need?
July 17, 2017 Marketing Automation

Realtors, in today’s climate it’s hard to remain ahead of the competition, so it’s necessary to get the best tools possible when you’re marketing a hot new property.

Purpose-built for realtors, marketing tools can automate the process of tracking leads, finding audiences or creating multi-channel campaigns to find the right buyers.

Whether your approach is to use many leads In a marketplace or to use high-touch campaigns, these tools can take the rote tasks off your plate so you can focus on making the sale.

 

Amarki can help you generate multi-channel marketing campaigns directly from the information in your MLS listing. In just a few minutes, you can convert your MLS listing into rich content for social media, generate mail-ready printed materials, and launch engaging email campaigns.
BEST FEATURES: Submit your listing once to MLS, and Amarki automatically creates online and offline marketing initiatives based on your listing criteria. Thousands of easy 3rd party integrations including Adobe, Eloqua, WordPress, MailChimp, even USPS.
PRICING: See vendor for details.

 

Adwerx offers simply-priced state-of-the-art ad targeting technology designed to help real estate agents find a new audience through engaging ads on thousands of websites and mobile apps, and in the Facebook mobile NewsFeed.
BEST FEATURES: Create and launch customized ad in seconds without a graphic designer, and get daily updates about your campaign performance, all from one central platform.
PRICING: See vendor for details.

 

The Boston Logic Platform is packed with features for managing your leads, creating and optimizing your website, and PPC advertising support that pushes your real estate ads to the top of search results pages.
BEST FEATURES: Boston Logic integrates with the latest IDX tech so your website visitors can search by city, state, neighborhood, and MLS, including key information such as school districts.
PRICING: See vendor for details.

 

Skyler360 is a smart AI-driven tool that can be configured to handle a range of common inquiries, saving time while nurturing each lead. Skyler360 can automatically respond to potential clients with the right requested information over the phone, mobile or email.
BEST FEATURES: Automates sending a requested property package, scheduling an appointment, and.answering emails.
PRICING: See vendor for details.

 

Placester Online Marketing Platform is a modular, scalable automation tool that helps agents, brokers, and professional associations create, build and manage their business online.
BEST FEATURES:  Use modular web templates, lead management, powerful email campaigns, and a built-in online ad module.
PRICING: See vendor for details.

 

Premier Agent connects you with the massive built-in, high-intent audience already looking on Zillow and Trulia. Sign up is free to get started targeting shoppers in your target zip codes.
BEST FEATURES: IDX and MLS integration enriches your online presence, and free mobile apps provide seamless exposure for your agent profile.
PRICING: See vendor for details.

 

TORCHx is a powerful but easy-to-use platform that automates a range of marketing tasks. With TORCHx you get access to responsive web and mobile tools, feature-packed CRM, drip campaigns, and lead management that helps convert your web traffic into qualified leads.
BEST FEATURES: Includes powerful Pay-Per-Click Ads & Management Listing tools for driving more traffic to your website.
PRICING: See vendor for details.

 

The SmartTouch Platform focuses on generating, tracking and nurturing leads through the unique real estate sales cycle. SmartTouch helps automate high-touch, targeted campaigns that track and score interest through web clicks, forms and site visits.
BEST FEATURES: Real-time data enables targeted, timely marketing campaigns that serve to organize, direct, and automate sales actions.
PRICING: See vendor for details.

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ERP solution Kelloo named Rising Star of 2017
July 14, 2017 ERP

Kelloo was named Rising Star of 2017 and Best User Experience 2017 in their recent awards by FinancesOnline. Kelloo is a resource planning solution that helps resource based organizations such as marketing, IT and consulting make the most of their resources. It does this by enabling organizations to better plan, organize and forecast their resource needs, skills mix and project delivery dates.

Visit Kelloo on CabinetM.

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Charlie App for sales teams integrates with Salesforce
July 13, 2017 Sales Enablement

Charlie App, the program compiling data on your contacts via your work calendar, now has an enterprise edition for sales teams. Charlie works via salesforce, surfacing the latest from news sites and social media on the prospects your sales team is to make contact with, giving your team breaking news on the customer’s company and any articles they’ve been featured in or written. Its algorithms also find out what you need to know about a company by sifting through company databases, social bios, and the company’s website.

Link: Charlie App

Visit Charlie Enterprise on CabinetM.

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