Bazaarvoice, provider of marketing tools utilizing user-generated content, has launched a new tool for retailers. Brand Edge enables brand marketers to collect consumer-generated content and distribute it to retail eCommerce sites in the Bazaarvoice Network. The solution puts influential ratings and reviews in front of shoppers in the retail channel and helps brands boost consideration and sales, successfully launch new products and hear customer feedback.

From the release: “From small businesses to global enterprises, many brands generate the bulk of their sales through their retail channels, versus their own site,” said Gene Austin, CEO of Bazaarvoice. “Brand Edge gives them much-needed tools to generate trusted content and get it in front of consumers wherever they shop. Additionally, retailers in our network are eager to receive additional content from brands to cover more products and influence purchase decisions.”

Link: Bazaarvoice

Visit Brand Edge on CabinetM.

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