POSSIBLE, a creative agency serving global brands like Microsoft, Coca-Cola, and the Bill & Melinda Gates foundation, will be folded under the WPP umbrella at digital mega-agency Wunderman. The acquisition puts the Wunderman staff at 9,200 worldwide.
From the release: “In today’s climate, global clients are looking for much greater simplicity and scale to solve more complex problems. This partnership will transform Wunderman and POSSIBLE’s offerings to provide clients with our significant experience in marketing automation platforms, performance media, mobile and CRM, with specializations in customer experience, content, commerce, data, and health,” said POSSIBLE CEO Shane Atchison. “Additionally, Microsoft works extensively with both POSSIBLE and Wunderman in Seattle and this partnership will help Microsoft as they continue to serve the global community.”
Visit POSSIBLE on CabinetM.