There are thousands of marketing technology products out there, and hundreds of agencies ready to help you implement them.
What makes a marketing technology worth the expense? We like Dawn Colossi’s take in MarTech Today:
“Leaders of marketing teams find themselves ill-equipped to take advantage of most MarTec because of budget, skillset and time,” states Dawn Colossi, senior director of digital marketing at Commvault. “The vendors that get my time, mindshare and budget have helped me and my team get better, push further, and think modern marketing. These vendors are part of the team, even part of the family. They don’t just sell me stuff.”