Snapchat has launched Snap Publisher to solve the problem advertisers kept running up against on the platform: Snapchat requires all ads and videos to be in a vertical format. Snap Publisher is an ad creation tool converting horizontal videos, websites into vertical video ads compliant with the Snapchat platform. Snap Publisher works with the Snapchat self-service tool, Snap Ad Manager, to help marketers repurpose ads built in the horizontal format for the vertical Snapchat platform.

Link: B2B Marketing

Visit Snap Publisher on CabinetM.

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