Boomtrain, a machine learning driven marketing technology platform that uses artificial intelligence to drive personalized messaging across all digital touchpoints, is being acquired by Zeta Global. Zeta Global has a marketing-cloud product that helps acquire customers.
From the release: “We are delighted to announce the addition of Boomtrain’s world-class team and technology to Zeta Global,” said David A. Steinberg, Zeta’s Co-Founder, Chairman and CEO. “My co-founder John Sculley and I believe machine learning will fuel next-generation marketing technology. This acquisition accelerates Zeta’s already significant investments and achievements in machine learning to enable the world’s leading brands to deliver 1:1 marketing at scale.”
Link: PR Newswire