Tru Optik, the audience intelligence and data-management platform built for over-the-top (OTT) television, and comScore, a leading cross-platform measurement and analytics company, today announced a collaboration to improve in-target performance for OTT advertisers and publishers. The partnership allows comScore demographics to inform campaign activation through the Tru Optik OTT Marketing Cloud. Tru Optik states its OTT Marketing Cloud is the only audience measurement, activation, and attribution system that currently works across the entire OTT ecosystem, including Connected TV.

From the release: “Advertisers and media companies are still figuring out how OTT, linear TV and digital can best work together to enhance the reach and performance of ad campaigns,” said David Wiesenfeld, Chief Strategist at Tru Optik. “The Tru Optik-comScore collaboration connects OTT and linear TV in a way that is extremely helpful in coordinating advertising across channels, and will yield new insights for how to get the most from TV advertising in a digital age.

Link: Tru Optik

Visit Tru Optik OTT Marketing Cloud on CabinetM.

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