Assessing the marketing budget at the midway point is daunting for all of us, Anita Brearton writes in CMSWire this month. Everyone is being asked to do more with less, but the more is more than we’ve seen in the past: Marketers have more responsibility for the funnel, strategy and brand than ever before.
Regardless of budget allocation, I’ve yet to meet a marketing leader who believes they have enough funding to achieve their annual goals. The reality is, most marketing organizations are perpetually trying to do more with what they have and are continually working to balance expenses across programs, technology and personnel.
Read CMSWire for the three steps to take to steer your department and the budget in the right direction.