Qualtrics, which had released a number of experience management tools in the past year, today announced its predictive intelligence tool Qualtrics iQ. Qualtrics, formerly a survey platform, notes that Qualtrics iQ eradicates the tasks of sorting through open text feedback, performing complex statistical analyses, and identifying key drivers deep in data. It features drag-and-drop simplicity make the advanced features easy-to-use for marketers who are without the benefit of data scientists.

From the release: “Qualtrics iQ hunts down experience gaps automatically, predicting what customers want and helping organizations find and address issues before they negatively impact the business,” said Webb Stevens, head of product at Qualtrics. “Machine learning helps automate tasks that were previously time consuming or impossible to scale, like analyzing open text feedback or finding key drivers buried in your data.”

Link: IT Business Net

Visit Qualtrics iQ on CabinetM.


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