LinkedIn is launching Website Demographics, a free reporting tool that lets you see what types of professionals are coming to your website, giving you a powerful way to tune your marketing to those visitors, and develop better targeting and content for your campaigns. The tool uses data from its membership to allow the marketer to sort visitors by metrics such as company, industry and job title, but not by name. The product is rolling out over the next few weeks.

Link: LinkedIn

Visit LinkedIn Website Demographics on CabinetM.

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