Diving into CabinetM’s stack data for the past 30 days we find new trends this month.
For those of you new to marketing technology stacks, marketers are building stacks on CabinetM to help them plan, manage and collaborate around their marketing technology. Stack Insights offer up the wisdom of the community building stacks on CabinetM — trends in technology, categories of tools, even names of stack layers.
The following trends come from the last 30 days of Stack Insights:
Product News: Breaking into the top 10 list of products on CabinetM, for the first time, is Crazy Egg, the heat-mapping analytics tool that helps marketers visualize their site data.
Getting Social: The top 10 includes four social media platforms this time – LinkedIn was not the top spot: Facebook was #1, followed by Twitter, LinkedIn and Google+.
Website tools top the list: The top marketing technology categories for July were (in descending order): Web Development & Design; Analytics; Social Media Marketing; Productivity, Collaboration & Workflow; and Content Marketing.
It’s about the money: New to the top ten names for layers is “Paid SEO,” a much more specific name than we usually see in SEO or SEA.
One mega platform: Only one major platform entered top 10 companies in July – Marketo.