3Cinteractive Corp., a leading provider of mobile marketing services, announced it is acquiring Prime Message from CellTrust Corporation, a leader in enterprise secure communication archiving and mobile compliance enforcement for Bring-Your-Own Device solutions. This acquisition, which consists of nearly 300 clients, will allow CellTrust mobile marketing messaging clients to take advantage of 3C’s Switchblade mobile marketing platform and its enterprise grade speed, scale and reliability. It will also provide these new clients access to expanded mobile products beyond the current messaging offering including mobile wallet, mobile web, push and the next generation of A2P messaging, RCS.
From the release: “We are always looking to enhance and grow our leadership position, and this acquisition is one example of how we are constantly evaluating market opportunities to push that forward”, says Mike FitzGibbon, President of 3C. “The acquisition of CellTrust messaging expands our offerings, enabling us to enter new verticals and strengthen our position to take advantage of disruptive technologies such as RCS”.
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