Consulting giant Accenture has acquired Brand Learning, boosting its end-to-end marketing and sales transformation. Brand Learning has served leading organizations across consumer goods, retail, life sciences, automotive, resources and financial services industries and has capability experts in 16 countries and a total of 120 staff. Its advisory team will be combined with Accenture’s Customer and Channels management consulting and industry experts. Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations.

From the release: “More than 90 percent of CMOs say marketing will undergo fundamental change in the next five years, driven by analytics, digital and mobile technologies,” said Laura Gurski, senior managing director and head of Accenture’s Customer & Channels practice for consumer goods and services, retail, travel, life sciences, automotive and industrial industries. “With increasing digital innovation and personalized customer engagement, the marketing and sales functions are now seen as the key driver of top-line growth. Accenture’s acquisition of Brand Learning, with its impressive track record in building client capabilities in marketing and sales strategy and organization change will further enable us to help clients deliver more integrated customer experiences across the organization – to drive and manage that business growth.”

Link: Brand Learning

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