Facebook introduced a version of its Dynamic Ads product that enables realtors to retarget people who browse home and apartment listings on their sites or apps with ads on Facebook and Instagram. This variation takes an advertiser’s product catalog — in this case, a realtor’s home listings — and converts those listings into ads that will appear in the Facebook and Instagram feeds of people who had checked out similar listings on the realtor’s site or app.

Link: Marketingland

Visit Facebook Dynamic Ads on CabinetM.

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