Diving into CabinetM’s stack data for the past month we’re finding the top products marketers from Small- and Medium-Sized Businesses in MarTech stacks.

For those of you new to marketing technology stacks, marketers are building stacks on CabinetM to help them plan, manage and collaborate around their marketing technology. Stack Insights offer up the wisdom of the community building stacks on CabinetM — trends in technology, categories of tools, even names of stack layers.

The automation needs of the Small- and Medium-Sized Business are great – often, one person has many responsibilities, and with little backup available, technology has to be reliable, it has to be simple to install, and often it needs to be inexpensive.

The top 5 products in SMB stacks are:

  1. Marketo Engagement Marketing Platform
  2. Crazy Egg
  3. Terminus
  4. ZoomInfo Growth Acceleration Platform
  5. Google Analytics

The top 5 companies in SMB stacks for July are:

  1. Google Inc.
  2. LinkedIn
  3. Marketo
  4. Terminus
  5. Salesforce

Marketers label the layers of their stacks so they can track the technology the way they use it. (Is it an HR tool, a productivity tool or an operations tool? That’s for you to decide.) The Top 5 layer names for SMB stacks are:

  1. Analytics
  2. Operations
  3. Sales Enablement
  4. Social Media
  5. Website + Blog

CabinetM arranges vendors and products by function. The Top 5 Product Categories in SMB stacks are:

  1. Web Development & Design
  2. Analytics
  3. Social Media Marketing
  4. Productivity, Collaboration & Workflow
  5. Advertising




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