Openprise, the leader in data orchestration solutions for marketing and sales, today announced the availability of Openprise Data Marketplace, a new solution that simplifies the process of ingesting and normalizing data from multiple third-party data providers. Until now, getting all of the third-party data marketers need mashed together from multiple providers, each with their own standard field values, often added exponential complexity. With Openprise Data Marketplace, marketing and sales teams gain instant access to the leading B2B and B2C data providers (Salesforce, Marketo, Eloqua, and Pardot), with all the business processes to ingest and manage that data from multiple providers built right in.
From the release: “Earlier this year, we surveyed 175 marketing professionals to identify data marketplace trends and published our findings in the B2B Data Market Industry Report,” said Ed King, Founder & CEO of Openprise. “We found that companies that worked with multiple data providers were much more likely to be satisfied with their third-party data, but those same companies expressed how much they struggled with pulling multiple providers’ data into their marketing and sales system of record while maintaining a consistent set of standards. Openprise Data Marketplaces solves this problem.”
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