Diving into CabinetM’s stack data for the past month we’re finding the top layer names for MarTech stacks.

For those of you new to marketing technology stacks, marketers are building stacks on CabinetM to help them plan, manage and collaborate around their marketing technology. Stack Insights offer up the wisdom of the community building stacks on CabinetM — trends in technology, categories of tools, even names of stack layers.

Layers are named by the marketer – any way that stack needs to be organized to make sense to that marketer’s organization works. Naming it “Linda” for the person in charge of that layer’s functions or “Marketing Operations” for the department using it – there are many ways to skin a stack. However, we do see trends in what marketers name their layers.

The top 5 stack layer names are:

  1. Social Media
  2. Analytics
  3. Operations
  4. Sales Enablement
  5. Website and Blog
Share on FacebookTweet about this on TwitterShare on LinkedIn