Accenture has acquired US-based creative marketing agency Wire Stone. With the acquisition of Wire Stone, Accenture Interactive will scale its capabilities and talent in marketing and creativity, and strengthen its ability to provide leading edge design, strategy and personalized marketing experiences for clients. It also adds expertise in data-driven customer insight to its digital marketing capabilities and complements its core capabilities in design, marketing, content and commerce. Accenture recently announced it had acquired Brand Learning.
From the release: “It takes diverse talent and culture to deliver on Accenture Interactive’s mission of helping our clients build the best experiences on the planet and with the acquisition of Wire Stone we are bringing together a top team of technologists, strategists, consultants and designers to do just that,” said Brian Whipple, head of Accenture Interactive. “We are thrilled to welcome these creative marketers to our family to drive innovation with our clients.”
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