PowerChord, Inc. announces the integration of new weather triggered advertising technology into its suite of multi-location digital marketing solutions for brands and manufacturers who sell through local, independent dealer networks. Now offering a powerful way to reach customers, PowerChord’s weather-specific technology empowers brands by utilizing custom campaign triggers to anticipate consumer demand and capture market opportunity the moment weather strikes. Hyper-targeted campaign rules use forecast elements, such as temperature, wind speed and precipitation, to launch paid search and display ads based on the real-time weather outside consumers’ doors.

From the release: “We are constantly experimenting with new technologies to effectively help our clients reach customers in creative and relevant ways,” said PowerChord CEO, Lanny Tucker. “Our platform supports a wealth of seasonal products and these ads will be an essential way to scale time-sensitive promotions – automating brand-controlled, dealer-to-consumer marketing strategies. Brands will be able to truly capitalize on weather-influenced purchasing and drive more revenue online and specifically through their local dealer networks.”

Link: PR Web

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