It’s not easy, marketer. Budgets for marketing aren’t skyrocketing like the demand on the department. There are thousands of products to help automate the process, but everyone is increasingly being held to the standard of, if it doesn’t contribute to the bottom line, it’s got to go.
Even for companies with marketing technology teams in place, the sheer pace of development and technology evolution is difficult to manage. More than ever, marketing teams need assistance with technology strategy and acquisition.
In CMS Wire this week, CabinetM CEO Anita Brearton walks through the new types of agencies available — and the key factors you’ll want to seek out when choosing a partner to help. Learn about the questions you’ll want to ask and what’s changed in recent years. Get informed so you can be confident in your choice.