For those of you new to CabinetM, marketers are building their stacks on the platform to help them plan, manage and collaborate around their marketing technology. Stack Insights offer up the wisdom of the community building stacks on CabinetM — trends in technology, categories of tools, even names of stack layers.
In analyzing our stack data this week, it’s clear there are patterns around some of the larger marketing technology platforms that marketers are implementing in their MarTech stacks.
Just as large planets attract other celestial bodies, large-scale marketing technology platforms attract other, smaller tools, creating their own ecosystems.
We’re also finding it’s not unusual to find an enterprise using Hubspot AND Salesforce, or Eloqua AND Marketo.
Today we’re answering the question, if Eloqua is in a stack, what else do we find alongside it?
Oracle Eloqua is a marketing automation solution that enables marketers to plan and execute automated marketing campaigns while delivering a personalized customer experience for their prospects. These campaigns scale for audiences across all channels including email, display search, video advertising, and mobile.
When we look at stacks built on CabinetM, we find marketers who include Eloqua in their stacks have most often also implemented Google Analytics. As well, many of these Eloqua stacks also include LinkedIn and Adobe Analytics.
Our StackMates graphic (above) has Eloqua at the center, and you can see all the other platforms and tools that are Eloqua StackMates– all these have appeared with Eloqua multiple times in stacks. The farther out you go in our graphic, the less frequently those tools show up with Eloqua on CabinetM.
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