We know the B2C and B2B marketer is different. Their stacks are different too.
For those of you new to marketing technology stacks, marketers are building stacks on CabinetM to help them plan, manage and collaborate around their marketing technology. Stack Insights offer up the wisdom of the community building stacks on CabinetM — trends in technology, categories of tools, even names of stack layers.
From Stack Insights at CabinetM, here’s what we’re finding in stacks by business type:
- B2B top product to add to stacks: Google Analytics
- B2C top product to add to stacks: Marketo Engagement Marketing Platform
- B2B top layer name: Analytics tied with Social Media
- B2C top layer name: Analytics tied with Channels
- B2B top tool category: Web Analytics & Optimization
- B2C top tool category: Marketing Automation