Aprimo, provider of a marketing operations platform, today released the software-as-a-service (SaaS) version of its digital asset management (DAM) offering, with the goal of helping marketers achieve quicker deployment times, boosted innovation capabilities, and the ability to scale their businesses at a reasonable cost. Aprimo’s DAM solution—inherited in its March acquisition of ADAM Software—is dedicated to helping marketers create, manage, and deliver consistent and compelling content, including images, documents, and videos, to their customers across a number of digital brand touchpoints.

From the release: Since the acquisition, “we’ve been working towards integration of the companies and products, really to be able to bring together a category-leading marketing productivity product for workflow planning and collaboration with the category-leading digital asset management product,” says Michael Lummus, senior director of product marketing and strategy at Aprimo.

Link: DestinationCRM

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