Monthly Archives: September 2017

Nielsen to acquire Visual IQ, boosting understanding of Big Data
September 30, 2017 Advertising, Big Data

Nielsen Holdings has announced it will acquire Visual IQ, a MarTech vendor offering multi-touch attribution tools boosting ROI for brand marketers. The acquisition boosts Nielsen’s ability to process large datasets as well as improve access to proprietary data from advertisers and publishers.

From the release: “Our acquisition of Visual IQ strengthens Nielsen’s powerful capabilities in the marketing effectiveness space, bringing speed and granularity at scale to ROI measurement,” said Matt Krepsik, Global Head of Product Leadership for Marketing ROI, Nielsen. “Visual IQ’s rich history of marketing attribution and digital intelligence combined with Nielsen’s gold-standard marketing effectiveness solutions will provide advertisers, publishers and agencies with a holistic platform that offers the transparency to optimize and improve the return on marketing investments.”

Visit Nielsen on CabinetM.

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HubSpot Sales Professional updates include smart email, predictive lead scoring
September 28, 2017 Sales Enablement

HubSpot announced upgrades to its “Professional” offering of HubSpot Sales, adding automation, predictive lead scoring, and other advanced features for growing sales teams. The platform has added smart email templates, document tracking, automated meeting calendar functionality, web chat, predictive lead scoring, and automated email sequences.

From the release: “When we launched HubSpot Free CRM and Sales at INBOUND 2014, our goal was to create a new suite of tools that would help our customers grow their businesses faster. The good news is that it worked – but as our customers have scaled their businesses, their sales software needs have evolved as well,” said Brian Halligan, co-founder and CEO of HubSpot. “HubSpot Sales Professional is the next step up, and has the tools growing sales teams need to open better relationships and close more deals.”

Link: HubSpot

Visit HubSpot Sales Professional on CabinetM.

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Taboola launches Data Marketplace for audience segmentation
September 28, 2017 Data Mangement

Taboola Data Marketplace is a transparent marketplace that gives advertisers access to third party consumer data from the world’s leading data providers within the Taboola platform. Taboola Data Marketplace empowers marketers by providing access to data companies, helping them better target relevant audiences in the Taboola Publisher Network. Oracle Data Cloud, Neustar, and Acxiom are the first companies providing data to Taboola.

From the release:  “We now offer brands, agencies and businesses of all sizes effective scale by empowering them with easy and visible access to the world’s best data companies,” said Adam Singolda, founder and CEO of Taboola in the Taboola blog. “When we say visible—we mean it. When you log in as a Taboola marketer to our data marketplace, you’ll be presented with a list of data providers, alongside a predicted cost per acquisition (CPA), suggesting what type of performance you should expect if you were to add a new campaign with that data company.”

Link: Taboola Blog

Visit Taboola Data Marketplace on CabinetM.

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Square is enabling support for Apple Pay on the web
September 28, 2017 Ecommerce

Square has announced it is enabling support for Apple Pay on the web. The support doesn’t require coding or an update. For end-users, this means reduce checkout time and drop off rates, Square reported. Apple Pay on the web allows shoppers to make online transactions securely and conveniently on supported iPhones, iPads, and Macs.

Link: 9to5Mac

Visit Apple Pay on CabinetM.

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SugarCRM adds Hint to help marketers quickly learn who their customers are
September 27, 2017 CRM

SugarCRM added Hint to its Relationship Intelligence suite of products, offering details about customers that had not previously been available to marketers on the fly. Hint from SugarCRM accelerates call preparation time by providing you with all the customer contact and social network information you need with just a name and an email.

From the release: “The way we’ll work in the future demands that organizations respond to their employees’ desire to work like they live. That means providing access to all the data they need to get their job done, wherever they are, and via any device,” said Rich Green, chief product officer at SugarCRM. “Relationship Intelligence relies on automating large-scale data acquisition and deep learning capabilities to assist users in interactions with customers. Initially launched with Hint, and now with the demonstration of our new smart mobile assistant app, Relationship Intelligence helps Sugar users build deeper connections and respond to late-breaking developments as relationships evolve.”

Link: MarTech Advisor

Visit Hint on CabinetM.

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SAP to acquire Gigya to boost customer identity tools
September 26, 2017 Customer

SAP has announced its intention to acquire Gigya. The acquisition, once complete, would bring Gigya’s consent-based identity data platform and SAP Hybris Profile data matching and enrichment capabilities under a single, unified MarTech platform. Teams from both companies have been working together since 2013 to produce solutions with both technologies for customers.

Link: Martech Series

Visit SAP on CabinetM.

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RevJet launches Orora Operating System for app building
September 26, 2017 Web Development & Design

RevJet has launched its new Orora Operating System, a platform that makes it easier for marketers to to build automatically pre-integrated Apps. The Orora framework cuts the time and complexity of code development in half with the platform’s APIs. Orora also unifies all marketing creative use cases in one comprehensive, custom-tailored system of record.

From the release: “Like iOS and Android rendered obsolete so many expensive standalone electronic devices, Orora OS and its app ecosystem render today’s complex single-purpose marketing creative tools over-priced and obsolete,” said Mitchell Weisman, RevJet founder and CEO.

Link: RevJet

Visit Orora Operating System on CabinetM.

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Stack Insights: The one platform all Business Services stacks include
September 25, 2017 Stack Insights

Business and Software Services professional, what’s in your stack?

Looking at the stack data compiled by users of CabinetM, there are some interesting trends in the Business Services Industry.

For one? The top Product, by a margin of 3-to-1, was Drupal Platform.

For those of you new to marketing technology stacks, marketers are building stacks on CabinetM to help them plan, manage and collaborate around their marketing technology. Stack Insights offer up the wisdom of the community building stacks on CabinetM — trends in technology, categories of tools, even names of stack layers.

Noteworthy for the Business Services industry: Products in Business Services were spread out fairly evenly among a number of product types — there was not a glut in analytics, or social media (for example) that can be found in other industries. Top categories were Web Development & Design; Analytics; Productivity, Collaboration & Workflow; Content Marketing;  Social Media Marketing.

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Google launches mobile wallet Tez in India
September 24, 2017 Ecommerce, Mobile Marketing

Google has launched a new, free mobile wallet in India called Tez, that allows greater privacy to those wanting to pay with a smartphone. Its new technology is Audio QR, which Google says will put it ahead of other mobile payment platforms.

Most mobile platforms now uses the technology called Near Field Communications (NFC) to have devices communicate when it proximity — it’s the technology that enables Apple Pay or Square. The Audio QR uses ultrasonic sounds to exchange the money, which lets any smartphone with a microphone be a payment reader, accepting or sending payments to any person.

Tez is free for person-to-person money transfer and for payments to small businesses. Its Cash Mode allows the user to send money instantly to another Tez user nearby without needing to share private details like your bank account or phone number.

Link: Google

Visit Tez on CabinetM.

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Blissfully launches software tracking platform
September 21, 2017 Security

Blissfully has launched its automated SaaS tracking platform which helps manage the security and safety the customer’s network. Blissfully uses a combination of customer data and its own API to track products used on its customers’ platforms, and can detect up to 3,000 individual programs to see what is on the network, what is being used, and what has security issues. 

Link: Blissfully blog

Visit Blissfully on CabinetM.

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Wevo launches testing platform with both crowdsourcing, AI built in.
September 21, 2017 Web Development & Design

Boston startup Wevo has launched a testing platform that allows marketers to test their online products without knowing code or going through an approval process. Wevo will allow markters to submit a page to be tested — even just a design image — that can be put through an A/B testing process that will remain private. Marketers can use Wevo to launch knowing their designs are tested prior to a public launch.

From the release: Nitzan Shaer, CEO and Co-Founder of WEVO, said, “We’ve seen digital marketers struggle to get the developer time, stakeholder approvals and design direction they need to optimize their conversion in a streamlined way. WEVO eliminates the red tape and mitigates risk by proving conversion lift before going through the standard lengthy A/B testing process.”

Link: MarTech Series

Visit Wevo on CabinetM.

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Freshworks (formerly Freshdesk) releases new messaging service, Freshchat
September 21, 2017 Customer Relationship Management

Cloud-based software provider Freshworks has released its own chatbot that helps marketers plan customer engagement. Freshchat enables businesses to target visitors with highly contextual messages to increase engagement and thereby conversions. Once the end-user responds, an intelligent bot screens and qualifies leads effortlessly before bringing in a sales rep. This information is auto-synced into the CRM, providing context for sales reps and enabling intelligent conversations. Freshchat can integrate into websites, web-apps, native mobile apps, and other messaging products like Facebook Messenger.

From the release: “Businesses today want to provide their consumers with contextual, intelligent and personalized chat experiences,” said Girish Mathrubootham, CEO and Founder of Freshworks. “We believe there is a huge gap that live chat products don’t address compared to consumer messaging apps, which are creating high benchmarks for user experience. Sales and support agents need to be empowered with a single platform that provides the flexibility to engage with prospects and customers who are always multi-tasking. We are excited to offer a game-changing chat offering with unique sales and support capabilities that push the boundaries of an already well-established business communication channel.”

Link: MarTech Advisor

Visit FreshChat on CabinetM.

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ScribbleLive acquires ion Interactive
September 21, 2017 Acquisitions, Content Marketing

ScribbleLive has acquired ion interactive, the leading enterprise SaaS interactive content platform, and will fold it into the ScribbleLive Content Experience Platform. ScribbleLive is a content experience platform used by brands, sports and media companies to manage the lifecycle of their content – ideation, planning, creation, distributing, measurement – across their buyer’s journey. The acquisition of ion Interactive moves ScribbleLive closer to its goal of building a platform for marketers and content-focused teams that supports the complete content lifecycle.

From the release: “Buyers actually need to interact with a brand about 10 to 15 times before they buy a product,” said Vincent Mifsud, CEO of ScribbleLive. “At ScribbleLive, we want to help content-focused teams move beyond developing one-off experiences, and consider their interactive brand as an opportunity to quickly drive relevant experiences and revenue. Every buyer touchpoint is an opportunity for insight and understanding.”

Link: PR Newswire

Visit ScribbleLive on CabinetM.


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Lytics launches Orchestrate to help marketers see the customer journey
September 21, 2017 Customer

Lytics launches Orchestrate to help marketers see the customer journey. Orchestrate has a visual interface allowing marketers to quickly adjust customer journeys on the fly, and manage how customers move through individual campaigns. Prioritize campaigns to keep communications organized across the omnichannel environment. The Orchestrate solution was developed to resolve the issues created by the dispersed workflows that bog down marketing departments.

Link: Lytics Blog

Visit Lytics Orchestrate on CabinetM.


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Snapchat Ads adds 14 new companies to its Creative Partner program
September 20, 2017 Advertising

Jebbit President Jonathan Lacoste and VP of Partnerships Taylor Donnell.

Snapchat Ads has added 14 new companies to its Creative Partner program. Started in lieu of an open developer platform, the partners are charged with enhancing the post-swipe experience on the Snapchat platform.

The current partners are Celtra, VidMob, Refuel4, Vidsy, Quickframe, Spredfast, and Percolate. The new partners have specialities in video, cinemagraph, and gif creation; game and playable ad development; lead generation and data capture; interactive and 360 video players; mobile couponing and more.

The new companies are Adludio, Jebbit, Famous, Ceros, Undertone, Whalar, Flyr, Wirewax, Entrypoint, TreSensa, GameCommerce, CrossInstall, Popwallet and Slyce.

Link: SnapAds

Visit Snapchat Ads on CabinetM.

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Janrain launches Advanced Policy Manager to control access to data
September 20, 2017 Customer Support, Data Mangement

Janrain has, with Symphonic Software, launched a new tool to customers access to brands while respecting the new confines of the General Data Protection Regulation that goes into effect in 2018. Janrain’s Advanced Policy Manager allows marketers to control access to data from one centralized and cloud-based location. The tool allows companies to create, manage and enforce fine-grained business rules around consumer identity across the entire enterprise—any identity, any application, on any device, in any region of the world.

From the release: “Symphonic Software has done revolutionary work in developing a secure trust and governance platform, enabling highly sensitive data to be shared between organizations and sectors, and across all technology platforms. Coupled with Janrain’s data-centric customer identity directory and scoped data access technology, this joint development accelerates our product roadmap, allowing us to continue to stay well ahead of GDPR requirements,” said Jim Kaskade, CEO of Janrain. “It is absolutely critical that today’s multinational brands arm themselves with the ability to secure their customer’s data in a frictionless customer experience. Accelerating digital transformation and application modernization projects will not only require new mobile development frameworks and advanced enterprise service bus technologies, but also centralized access control. This is a key building block for any global player in the digital world.”

Link: PR Newswire

Visit Advanced Policy Manager on  CabinetM.

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Gmail adds hyperlinked phone, address functions
September 20, 2017 Email Marketing

Gmail was updated by Google this week to have key features linked to other applications. Using Android, iOS, or the web, will Gmail will begin converting text to interactive hyperlinks whenever phone numbers, addresses, and email addresses are detected. Clicking an address link will take the user to Google Maps. Clicking an email address will compose a new email, using the user’s default email client. Finally, when using a mobile device, clicking a phone number will start a call request using the default phone app.

Link: Google

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Self-serve interface gives small advertisers access to Pin Collective
September 20, 2017 Content Marketing

Pinterest has launched a self-serve interface to its Pin Collective, allowing smaller advertisers access to creatives producing branded content. Pin Collective matches creatives with experience in Promoted Pin campaigns with brands seeking expertise. The program changes also allow brands to opt to make their own matches. Previously the program was only available to advertisers who spend enough to qualify for a dedicated sales representative. Pinterest notes its partnership with Popular Pays made the launch possible.

From the release: Corbett Drummey, CEO of Popular Pays, says: “Our platform is about empowering more agile content development, so we’re always looking for ways to automate the workflow for our partners. We really want Pop Pays to be the operating system for content creation, and this Pinterest partnership is a great step in that journey.”

Link: Pinterest

Visit Pin Collective on CabinetM.


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Jargon heavy in CMSwire — Anita Brearton on Cathedral Thinking
September 20, 2017 CabinetM Commentary

“Cathedral Thinking. It sounds grandiose, aspirational and BIG — which is music to marketing’s ears.”

How does digital transformation go with cathedral thinking? Check out our CEO Anita Brearton’s latest in CMSwire. Just don’t ask her about the new paradigm in best-of-breed solutions accessing the human capital involved in innovation. Just. Don’t.

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StackInsights: B2B vs B2C stacks.
September 19, 2017 Stack Insights

B2B top product was Demandbase B2B Marketing Cloud, which wasn’t even in the top 10 of B2C stacks. B2C top product was Google Analytics (which was number 2 in B2B stacks).

B2C stacks have 25% more products per layer than B2B stacks. B2B stacks have more products overall – twice as many per stack than the B2C companies.

Most popular type of product for either type of business? Analytics.

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