AdRoll is continuing in the direction of becoming a full digital marketing provider with its relaunch of AdRoll B2B, now with account-based marketing functions. AdRoll was previously focusing on programatic advertising tools. AdRoll B2B now aids marketers in targeting accounts via attributes such as job role, company size, and industry. The solution also includes a bi-directional HubSpot Connector that grants marketers the ability to connect AdRoll to their CRM system in order to create personalized ad campaigns targeting key business accounts.

Link: MediaPost

Visit AdRoll B2B on CabinetM.

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