Resulticks has announced the integration of voice assistant technology to its omnichannel marketing automation platform. Since being released in beta, marketers have used the platform to support successful user journeys for industries as diverse as consumer electronics, telecom, and BFSI as well as in the B2B sector. These have ranged from recommending air conditioner maintenance based on local weather forecasts to insurance policy renewals and automating appointment scheduling for B2B clients. Voice-assist is now a channel added to already-existing channels within the platform, including email, social media, and QR code.

From the release: “Voice is going to be the predominant channel of consumer interaction in the near future,” predicts Dakshen Ram, co-founder and product visionary of Resulticks. “In today’s AI-driven world, recognizing and responding to the ‘voice of the customer’ with contextually relevant conversations in less than a second–based on the last interaction or transaction–will create immense value for both the customer and the marketer. By integrating “voice assist,” we’ve empowered marketers with another important channel for creating a seamless customer journey, staying relevant in the everyday lives of their customers, and building lasting brand loyalty.”

Link: MarketWatch

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