Evergage, the real-time personalization platform company, announced triggered email capabilities. Now, digital marketers can use Evergage’s platform to automatically trigger relevant, one-off emails, based on an individual’s in-the-moment actions across channels and on external factors. Marketers can use the platform to build, schedule and send emails to prospects, customers or even internal staff based on triggers such as abandoned carts, abandoned forms, or website or page exits. Evergage users, in fact, can set up triggers based on any action taken by a visitor that puts him/her in a particular segment. Triggers can even be based on external factors like weather conditions.
From the release: “When marketers can communicate in a timely, relevant and helpful way, they’re more likely to build long-term relationships with buyers,” said Evergage CEO Karl Wirth. “Evergage has the most complete and advanced personalization platform, and our triggered email capabilities are an important addition – reflecting client demand and industry needs, and helping minimize irrelevant emails. Marketers can now better engage customers when they’re not on their website or app – using Evergage’s rich profile data to deliver emails that reflect individuals’ interests and motivate them to action.”
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