If you use Hubspot, what else do you use?
This is the question we had looking at stacks on CabinetM.
‘For those of you new to CabinetM, marketers are building their stacks on the platform to help them plan, manage and collaborate around their marketing technology. Stack Insights offer up the wisdom of the community building stacks on CabinetM — trends in technology, categories of tools, even names of stack layers.
In analyzing our stack data this week, it’s clear there are patterns around some of the larger marketing technology platforms that marketers are implementing in their MarTech stacks.
Just as large planets attract other celestial bodies, large-scale marketing technology platforms attract other, smaller tools, creating their own ecosystems.
We’re also finding it’s not unusual to find an enterprise using Hubspot AND Salesforce, or Eloqua AND Marketo.
Today we’re answering the question, if Hubspot is in a stack, what else do we find alongside it?
HubSpot Marketing Platform is an all-in-one solution for managing end-to-end marketing campaigns.
When we look at stacks built on CabinetM, we find marketers who include Hubspot in their stacks have most often also implemented Google Analytics. The next-most-popular product? Hubspot CRM.
Our StackMates graphic (above) has Hubspot at the center, and you can see all the other platforms and tools that are Hubspot StackMates– all these have appeared with Hubspot multiple times in stacks. The farther out you go in our graphic, the less frequently those tools show up with Hubspot on CabinetM.
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