B2B top product was Demandbase B2B Marketing Cloud, which wasn’t even in the top 10 of B2C stacks. B2C top product was Google Analytics (which was number 2 in B2B stacks).

B2C stacks have 25% more products per layer than B2B stacks. B2B stacks have more products overall – twice as many per stack than the B2C companies.

Most popular type of product for either type of business? Analytics.

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