Pinterest has launched a self-serve interface to its Pin Collective, allowing smaller advertisers access to creatives producing branded content. Pin Collective matches creatives with experience in Promoted Pin campaigns with brands seeking expertise. The program changes also allow brands to opt to make their own matches. Previously the program was only available to advertisers who spend enough to qualify for a dedicated sales representative. Pinterest notes its partnership with Popular Pays made the launch possible.
From the release: Corbett Drummey, CEO of Popular Pays, says: “Our platform is about empowering more agile content development, so we’re always looking for ways to automate the workflow for our partners. We really want Pop Pays to be the operating system for content creation, and this Pinterest partnership is a great step in that journey.”
Visit Pin Collective on CabinetM.