ScribbleLive has acquired ion interactive, the leading enterprise SaaS interactive content platform, and will fold it into the ScribbleLive Content Experience Platform. ScribbleLive is a content experience platform used by brands, sports and media companies to manage the lifecycle of their content – ideation, planning, creation, distributing, measurement – across their buyer’s journey. The acquisition of ion Interactive moves ScribbleLive closer to its goal of building a platform for marketers and content-focused teams that supports the complete content lifecycle.

From the release: “Buyers actually need to interact with a brand about 10 to 15 times before they buy a product,” said Vincent Mifsud, CEO of ScribbleLive. “At ScribbleLive, we want to help content-focused teams move beyond developing one-off experiences, and consider their interactive brand as an opportunity to quickly drive relevant experiences and revenue. Every buyer touchpoint is an opportunity for insight and understanding.”

Link: PR Newswire

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