SAP has announced its intention to acquire Gigya. The acquisition, once complete, would bring Gigya’s consent-based identity data platform and SAP Hybris Profile data matching and enrichment capabilities under a single, unified MarTech platform. Teams from both companies have been working together since 2013 to produce solutions with both technologies for customers.

Link: Martech Series

Visit SAP on CabinetM.

Share on FacebookTweet about this on TwitterShare on LinkedIn