Taboola Data Marketplace is a transparent marketplace that gives advertisers access to third party consumer data from the world’s leading data providers within the Taboola platform. Taboola Data Marketplace empowers marketers by providing access to data companies, helping them better target relevant audiences in the Taboola Publisher Network. Oracle Data Cloud, Neustar, and Acxiom are the first companies providing data to Taboola.
From the release: “We now offer brands, agencies and businesses of all sizes effective scale by empowering them with easy and visible access to the world’s best data companies,” said Adam Singolda, founder and CEO of Taboola in the Taboola blog. “When we say visible—we mean it. When you log in as a Taboola marketer to our data marketplace, you’ll be presented with a list of data providers, alongside a predicted cost per acquisition (CPA), suggesting what type of performance you should expect if you were to add a new campaign with that data company.”
Link: Taboola Blog
Visit Taboola Data Marketplace on CabinetM.