Monthly Archives: October 2017

Ad Networks for advertisers, Ad Networks for Publishers
October 30, 2017 Advertising

What’s an ad network and how do I use it?

You want to get your ad in the right place but at the right price and the right time. Is there a way to get in and automate the process?

An Ad Network specializes in aggregating unsold inventory — ad space — from a variety of online publishers, and coordinating to sell that space to advertisers.

Chief Martech in its historical perspective notes, “At the most basic level, ad networks pool inventory of unsold ads from publishers and sell it to advertisers. They earn money by taking a cut of ad revenue, sometimes marking-up inventory before selling it.”

Ad Networks may operate alone, or align as a group to form Ad Exchanges. Ad Networks can be used by publishers as well as the software platforms used by marketers to access those networks.

What sorts of ad networks do you want to use? Some will cater to bloggers or blogging platforms. Some will work for unsold space on mobile networks. Check out the tools below to see what will cater to your advertising needs.

 

ExoClick is a Barcelona-based ad network currently serving over 125 billion ad views monthly. The platform provides advanced ad targeting across a wide variety of criteria including IP range, keyword, browser, OS, and channel. ExoClick offers banner ads of many sizes, click-triggered pop-unders, cost-per-click enabled text ads, customizable in-video ads, interstitials, direct links and native advertising. Included is a free app allowing ExoClick’s advertisers and publishers to access their accounts via Android.
BEST FEATURES: ExoClick offers Instant Messenger chat boxes for dating and livecam products and positions itself as an AdSense alternative.
PRICING: See vendor for details.

 

RevMob Mobile Ad Network enables global publishers, developers and advertisers to maximize their Cost per Thousand using an algorithm with a simple Software Development Kit implementation. The platform creates engaging mobile campaigns using innovative ad formats, including Rich Media, Banners, Interstitial, and video formats that increase message impact.
BEST FEATURES: Integration with simple two-line SDK that supports every ad unit format to drive higher revenues. Supports App Store, Google Play, Amazon, Baidu, Appslib, SlideMe, GetJar, Tencent and many other stores.
PRICING: See vendor for details.

 

The Adperium advertising network is a self-serve tool currently monetizing 400+ million banner impressions for 3,000+ advertisers daily. Adperium is geared towards young males 18-34 in the entertainment and technology verticals. Advertisers can start with a $50 budget and start a campaign in two minutes. All publishers are manually verified, but once in the system, they may create a customized seller profile, and retrieve ad tags.
BEST FEATURES: While the process is automated, the vendor verifies both publishers and blocks malvertising.
PRICING: See vendor for details.

 

Gay Ad Network is an advertising marketplace for connecting advertisers with gay consumers. Its advertising and audience targeting platform serves rich media, video and mobile ad impressions within premium gay and non-gay digital media, uses direct and programmatic buying techniques to execute digital media campaigns across display, mobile, and video inventory.
BEST FEATURES: Reaches consumers on apps used by the GBLT community and mainstream apps.
PRICING: See vendor for details.

 

AdSupply is focused on solving the problems of banner blindness, viewability, and fraudulent traffic through better technology and more unique visitor engagements. AdSupply features next generation display advertising engines based on user interaction instead of strictly page view.
BEST FEATURES: One tag, any configuration, including page-under, interstitial, overlay, floating banner and patent-pending “Before You Go” messaging. Universal Ad Tags are streamlined to run fast and maintenance-free to spend less time managing tags.
PRICING: See vendor for details.

 

AdTheorent, through its Real Time Bidding-enabled mobile ad network, bids intelligently on mobile inventory on an impression-by-impression basis, within an advertiser’s desired pricing and enhanced targeting parameters.
BEST FEATURES: Analyzes 50,000+ advertising impressions per second. Built to address the specific needs of the mobile advertising ecosystem in a Real Time Bidding environment.
PRICING: See vendor for details.

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Protagonist adds AI-enabled tools to help scale empathy
October 30, 2017 Artificial Intelligence

Protagonist, the company with tools to provide analysis of narratives, has added features that help marketers scale empathy. Protagonist identifies, measures, and provides strategies for taking control of  narratives–the deeply held beliefs that drive human behavior. The addition of artificial intelligence means Protagonist can now process millions of data points of structured and unstructured dialogue to uncover existing narratives, track changes in public beliefs, and highlight growing sentiments at scale. The product update also includes a playbook providing guidance for those creating the message, a system for finding the correct channels for the message, and identifies the influencers already driving the conversation in public spaces.

From the release: “Highly resonant, customer communication is what drives results today,” said Protagonist CEO and founder, Doug Randall. “Through AI, we can not only access and analyze valuable customer beliefs, we can deliver empathy at scale to develop content, communications, and products that connect deeply with customers. Better engagement equates to better results for marketers driving company growth.”

Link: Protagonist

Visit Protagonist at CabinetM.

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LiveRamp releases IdentityLink for Agencies to scale people-based marketing
October 29, 2017 Customer

Axciom company LiveRamp has launched a new omnichannel customer indenty tool, this time aimed at agencies. The LiveRamp IdentityLink for Agencies allows consultants to scale people-based marketing capabilities across platforms and channels for their clients.Use IdentityLink to resolve everything from purchase and behavioral data to campaign impressions back to a consumer for an omnichannel view.

From the release: “Last year, we announced an ambitious initiative to build a standard for omnichannel identity resolution that incorporated everyone in the ecosystem – marketers, agencies, technology providers, data owners, and publishers,” said Anneka Gupta, co-president of LiveRamp. “With this launch, we’ve completed the first phase of this initiative–and all of these key players can now use IdentityLink to collaborate to improve the relevancy of marketing. We’ll now shift our focus to ensuring data can move in any direction needed–offline to digital, digital to digital, and digital back to offline–to create an omnichannel view of the consumer that can be activated seamlessly across any medium.”

Link: MarTech Series

Visit IdentityLink for Agencies on CabinetM.

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Kochava’s EXCHNG is a digital ad platform with blockchain
October 28, 2017 Advertising

Kochava, provider of mobile attribution and marketing analytics products, has launched XCHNG (pronounced Exchange) to solve the problem of the insertion order. The XCHNG blockchain-based system of record enables the tokenization of an insertion order. Its speed also facilitates the transactions between buyers and sellers of ads.

From the release: Kochava CEO Charles Manning said: “Currently, marketers are stuck with a complex and inefficient centralized technology path to customers that is unsecured and lacks standardization and transparency. Advertisers are demanding greater efficiency, security and transparency in the industry. By leveraging a blockchain standard, XCHNG offers an open, decentralized model for digital advertising that simplifies the process through peer-to-peer buying and selling.”

Link: MarketWatch

Visit XCHNG on CabinetM.

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Anita Brearton on the big trends from the fall conference season
October 27, 2017 Event Marketing

Now that marketing conference season is winding down, our CEO has put together some thoughts about what she learned after those stress dreams about losing her way to her presentation. (Fear not — that is she on the left of the photo, moderating a panel on Marketing Technology in Boston in October.)

She writes in CMSWire this week about some of the big takaways — and how to be like Susan Xie when you can’t get into the sessions because of work.

Read all about it at CMSWire.

 

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Optimizely Academy launched for marketers, developers
October 25, 2017 Content Marketing

Optimizely, the experimentation platform allowing marketers to A/B test their content, has launched Optimizely Academy for marketers. Academy offers in-depth resources, courses and certification programs for marketers and developers needing new skills in marketing technology. The Optimizely Academy offers a tailored experience for each user and team based on the maturity of their experimentation program. Academy is part of the Optimizely Optiverse platform.

From the release: “We introduced the initial version of our online training program three years ago and have invested significant resources along the way to understand what content customers found most engaging and what areas we needed to revamp. We want our customers to learn the experimentation skills they need to be successful, and our new Academy reflects a continued investment from us to help instill this culture in the industry. The redesigned customer experience tailored to each user, along with new in-depth courses and certification programs, are just the beginning of what we hope will be a successful, engaging learning experience,” Adam Avramescu, Director, Optiverse and Customer Education said.

Link: Martech Series

Visit Opitmizely Academy on CabinetM.

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8,000 marketing technology products now on CabinetM platform
October 25, 2017 CabinetM Stacks

 

The community of marketers has helped us hit a milestone – there are now 8,000 marketing technology products categorized on CabinetM.

Users of CabinetM know that database on our platform is the largest in the world of marketing technology. But that’s not what we do – marketers, IT leaders, CFOs, and enterprises are leveraging that database to build marketing technology stacks to manage their marketing technology use, adoption and spend.

This database is built with the help of the users on the site – each time a marketer recommends a product for the site, that helps strengthen the platform for the entire community using the site.

So from CabinetM, thank you. With your help we’re at 8,000 products and counting.

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M-Files launches GDPR-compliant content management solution
October 24, 2017 Content Marketing

M-Files, an information management company, has launched its new Enterprise Content Management solution which the company says meets GDPR requirements. The General Data Protection Regulation which goes into effect in 2018, is a European Union set of laws aimed at protecting customer privacy. The M-Files solution simplifies GDPR compliance by helping organizations manage and control system and data processor information, policies and processes, and provides exceptional audit capabilities in the event of an audit or breach.

From the release: “In order to comply with GDPR, organizations must ensure that explicit policies and procedures are in place for handling personal information, and just as importantly, that those policies and procedures are being followed and that they can prove they are being followed,” said Mika Javanainen, vice president of product management at M-Files Corporation. “With M-Files GDPR, organizations can easily implement and enforce policies and processes associated with handling and protecting personal information, and by simply making that investment, and showing that they are committed to complying with the regulation, they can dramatically reduce the risk of non-compliance.”

Link: M-Files

Visit M-Files Enterprise Content Management on CabinetM.

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Paypal for Marketplaces launched to serve online platforms
October 24, 2017 Payments

PayPal for Marketplaces provides payment solutions for businesses operating larger online marketplaces, like ride-sharing, room rentals, gaming, social sharing sites via online, mobile or in-app. Features include the ability to customize payments at the transaction level, flexible onboarding for your customers, and the ability to accept credit cards, debit cards, and PayPal.

Link: TechCrunch

Visit PayPal for Marketplaces on CabinetM.

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Cisco acquires BroadSoft’s cloud-based tools
October 23, 2017 Channel & Partner Marketing

Cisco is set to acquire publicly-held BroadSoft and its cloud-based tools. Cisco will seek to deploy BroadSoft’s cloud-based calling and communication solutions through partnered service providers with Cisco’s hardware and services offerings.

From the release: “We are excited about this transaction, which represents the culmination of a robust process undertaken by BroadSoft’sBoard of Directors to maximize shareholder value,” said Michael Tessler, president and CEO, BroadSoft. “As businesses continue to move toward the cloud in search of simplicity and speed, joining Cisco will allow us to deliver best-in-class collaboration tools and services. BroadSoft’s hosted offerings, sold through the Service Providers and aimed at small and medium businesses, are highly complementary to Cisco’s on-premises and enterprise-centric HCS offerings. Together, we can inspire teams to create, collaborate and perform in ways never before imagined.”

Link: Cisco

Visit Cisco on CabinetM.

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SAP Hybris guesses customer’s age, adds cross-channel attribution
October 23, 2017 Attribution, B2C, GDPR

Updates to SAP Hybris released this week include facial recognition software that can determine a shopper’s gender and age, allowing targeted recommendations based on available inventory. The release also includes customer attribution across channels, available as a single view; and the ability to launch a campaign based on proximity, using connected devices to alert the customer to nearby sales. SAP Hybris facilitates the delivery of dynamic, targeted and consistent offers and messages to customers and their buying needs, regardless of touchpoint. Hybris came to SAP with its acquisition of Gigya.

Link: BusinessWire

Visit SAP Hybris on CabinetM.

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Top Shelf: 3D printers that are great for marketers
October 23, 2017 3D

3D Printing or “Additive Manufacturing” is growing thanks to emerging tools that can be used by almost anyone. Though the technology is highly specialized, you don’t need a degree in order to get started, and more use cases are showing up every week as designers, manufacturers, retailers, and tourist venues use 3D in new ways.

Use 3D to create new product prototypes, create logos to your specifications a time zone away, or mini-doppelgangers of your best customer. Use 3D printers to manufacture small products, such as jewelry, accessories for electronic devices, fashion items and home or office appliances.

What new use will you invent for a 3D printer?

 

MakerBot Replicators are engineered and extensively tested for reliable, fast and easy 3D printing. With cloud-enabled MakerBot, you can import Native CAD parts and assemblies, auto-arrange them during print preparation, and then print them on one or more printers.
BEST FEATURES: MakerBot comes with a Smart Extruder, an LCD display, an on-board camera, as well as USB, wifi and Ethernet connectivity.
PRICING: See vendor for details.

 

LulzBot 3D printers by Aleph Objects are ready to go right out-of-the-box, designed for all skill levels. LulzBot supports a wide range of filaments, so creatives can generate just about anything they can imagine, from plastic toys to production-grade components.
BEST FEATURES: With optional tool head upgrades and Open Source Hardware, LulzBot machines are open to innovation, pushing the boundaries of what can be made by even the smallest business.
PRICING: See vendor for details.

 

Dreamer is a 3D printer designed with the creative team in mind. With Dreamer, 3D printing becomes a digital art form that you can touch, hold, and feel. A mobile control center lets 3D creatives monitor the build progress, move the extruder to different locations, start or stop a build, and much more.
BEST FEATURES: Dreamer has a built-in wifi that connects to your home or office network, so you can wirelessly transfer your created models to Dreamer’s built-in 4GB internal storage.
PRICING: See vendor for details.

 

3D Printing and Scanning from Afinia is a true out-of-the box 3D printing toolkit. Afinia 3D printers are ready-to-go, with all materials included and easy-to-follow instructions.
BEST FEATURES: Designed for Mac and PC users, Afinia features user-friendly tools whether it’s designing your own creations from scratch or building something unique.
PRICING: See vendor for details.

 

The M3D Micro was designed to define the next generation of 3D Printers. M3D provides everything you need to get started, at a fraction of the price, for an effortless, plug-and-play experience.
BEST FEATURES: There are over a million 3D models available for free online that you can download and import into M3D Micro with ease.Rated best 3D printer in class by 3D Forged & Tom’s Guide.
PRICING: A range of models starting at $299.

 

The Axiom 3D printer from Airwolf 3D is a feature-packed, yet affordable and easy-to-use solution that enables non-technical users to create their own 3D designs for anything from new product prototypes to custom replacement components.
BEST FEATURES: Rugged, large-scale units are versatile to fit almost any need, even allowing for large 3D prints making it the ideal desktop solution for rapid prototyping.
PRICING: See vendor for details.

 

Blue Dragon FirePrint 3D printers are purpose-built for entrepreneurs and small to medium sized businesses. Create your own inventions at a fraction of the cost, and mass product to market in a way that was never possible before.
BEST FEATURES: FirePrint provides the durability and quality of commercial printers, perfect for anyone who wants to use 3D printing on a larger scale.
PRICING: $3799

 

Leapfrog Desktop 3D Printers are affordable, easy-to-use dual extruder three-dimensional printers that you use for your designs made with Creatr software by Materialise. Helps designers, retailers and manufacturers to get the desired result within just a few hours.
BEST FEATURES: Leapfrog provides the perfect solution to bring prototypes to life.
PRICING: See vendor for details.

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Global to combine acquisition AudioHQ with DAX to make largest audio advertising platform
October 19, 2017 Advertising

Global, a UK-based company owning radio stations, has acquired U.S.-based AudioHQ, one of the biggest aggregators of digital audio inventory. Global plans to fold AudioHQ into DAX, Global’s digital audio advertising platform. Global says the acquisition will make DAX the world’s most advanced and largest programmatic platform giving advertisers access to an audience of 160 million people across premium audio publishers including Global’s Capital, Heart and Radio X, SoundCloud, Deezer and audioBoom.

From the release: “DAX has revolutionized the digital audio advertising market in the UK, and we’re confident it will be a huge success in the US. For Global, this acquisition is a significant milestone as we enter the US advertising market,” said Stephen Miron, Global’s group chief executive.

Link: TheDrum

Visit DAX on CabinetM.

 

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Data Gran launches AdOptimizer for Facebook, Instagram advertising
October 19, 2017 Advertising

Data Gran launches AdOptimizer, a tool that can remove the human entirely from Facebook and Instagram advertising. AdOptimizer uses artificial intelligence and machine learning to determine what the top-performing collateral and target parameters will be on Facebook and Instagram. It then chooses and places those ads on those platforms. Using Eye, its machine-learning tool, AdOptimizer takes 1-3 days to learn its product and accurately place the best ad in the best location.

From the release: “Then we fetch all that data — who clicked, what they clicked, on what devices, what different parameters are working — and take that to our artificial intelligence algorithms to automatically predict which creative will work best and with which specific audiences for the rest of the campaign,” Carlos Mendez, founder and CEO of Data Gran, explained in a phone interview. That combination is often not what the advertiser had assumed.

Link: Martech Today

Visit AdOptimizer on CabinetM.

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Pinterest adds self-serve option to Search Ads
October 19, 2017 Social Media Marketing

Pinterest is opening Search Ads to self-service advertisers, allowing them to set up campaigns using the same options now available to brands buying the ads through Pinterest’s direct sales team or third-party tools. Search Ads can be purchased through Ads Manager, the self-service portal. Brands can apply broad- or exact-match keyword targeting as well as phrase-match targeting, and they can list negative keywords.

Link: Marketing Land

Visit Search Ads on CabinetM.

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Twitter launches Video Website Card to drive users to advertisers
October 18, 2017 Advertising

Twitter Ads has launched the Video Website Card feature with an auto-playing video, a customizable headline, and destination URL paired with a large tap target in the middle of users’ feeds. Advertisers can elect to run this creative unit on the video views, website clicks, or awareness objectives to optimize and pay for the action they care about the most. Overall in the beta, the Video Website Card achieved two-times higher clickthrough rate than the industry benchmark for mobile video ads.

Link: Twitter Blog

Visit Twitter Ads on CabinetM.

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Accenture to acquire French digital commerce agency Altima
October 18, 2017 Uncategorized

Accenture has entered into exclusive negotiations to acquire Altima, a full-service digital commerce agency, headquartered in France and with offices in China, Canada and the United States. Altima creates and adapts experiences for eCommerce, mobile and in-store commerce. The acquisition would boost Accenture Interactive’s capabilities in France and other key markets to help brands attract consumers and turn them into loyal customers with differentiated and compelling digital experiences.

From the release: “Experiences are where brands win and lose customers, today more than ever,” said Anatoly Roytman, head of Accenture Interactive Europe, Africa, Middle East, and Latin America and global digital commerce lead for Accenture. ”Adding Altima’s skills to Accenture Interactive will help in our mission to create the best experiences on the planet for clients.”

Link: BusinessWire

Visit Accenture on CabinetM.

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Venmo now accepted by U.S. retailers
October 18, 2017 Uncategorized

Venmo, the mobile payment app that enables PayPal payments between friends, is now accepted by U.S. retailers. With Venmo, merchants can now reach a new audience of shoppers, many whom skew millennial and engage with Venmo multiple times throughout the day. The updates move Venmo toward its goal to be the go-to digital wallet that helps consumers spend wherever and however they want to pay.

Link: PayPal Stories

Visit Venmo on CabinetM.

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Adobe releases multiple program updates to Creative Cloud platform
October 18, 2017 Content Marketing, New Features

Adobe unveiled the next generation of Creative Cloud, including four brand new applications, Adobe XD CC for experience design, Adobe Dimension CC for 2D to 3D compositing, Character Animator CC for 2D animation, and an all-new cloud-based photography service, Adobe Photoshop Lightroom CC. In addition, Adobe announced feature updates to its flagship applications including Photoshop CC, InDesign CC, Illustrator CC and Premiere Pro CC, and ongoing expansion of its Adobe Stock service. The Creative Cloud programs are supported by Adobe Sensei, Adobe’s artificial intelligence and machine learning platform.

From the release: “Adobe continues to lead the creative revolution, driving modernization and innovation that will accelerate the creative process across all platforms and devices,” said Bryan Lamkin, executive vice president and general manager, Digital Media at Adobe. “Today, we unveiled a new generation of Creative Cloud, with a wide spectrum of capabilities—from new experience design, 2D animation and 3D rendering apps to an all-new, cloud-based photography service. These tools enable creative professionals and enthusiasts to express themselves and reach their full creative potential anytime, anywhere, on any device.”

Link: Adobe Newsroom

Visit Adobe on CabinetM, or see specific product information for Lightroom CCAdobe XD CC, Adobe Dimension CC and Character Animator CC.

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Evite adds text message invitations to platform
October 18, 2017 New Features

Evite has added text message invitations to its events platform. Participants can be invited directly from a phone, using the iPhone or Android app, and phone numbers can be added for any device. To use this feature on desktop, you can upload your phone contacts from a spreadsheet or enter manually.

Link: Evite

Visit Evite on CabinetM.

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