Snapchat has launched 3D World Lenses with early campaigns with Bud Light and Warner Bros’ reboot of the Blade Runner franchise. The product allows brands to offer 3D objects that may be inserted into user videos. Objects — in this case a cartoon beer seller and a vehicle from the Blade Runner movie — can be animated and can be moved and resized to fit the scene. Sponsored 3D World Lens campaigns are only available to purchase through Snapchat’s direct sales team.

Link: Marketing Land

Visit Sponsored 3D World Lenses on CabinetM.

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