CabinetM today launched STACK UPdates™ a new program to help the CabinetM user community stay abreast of the latest in marketing technology. The first element of this new program will be a series of vendor-specific reports covering new products or significant product updates, produced by CabinetM and provided at no charge to CabinetM registered users.
STACK Update Reports are designed to provide enough information for a marketing technology user to assess whether a product might be a fit for his or her requirements and to inspire a connection between a potential user and an innovative vendor.
Key elements of STACK Update Reports include:
- Identification of the pain point the product addresses
- Value proposition
- Competitive differentiation
- The ideal technology environment in which to integrate the product
- Skills required to install the product
The first report in the STACK Updates series is an overview of the CaliberMind CDP platform. “Working with CabinetM was easy, said Raviv Turner, CEO of CaliberMind. We are very much aligned in our desire to expose the right product information in as simple a way as possible, to enable prospective customers to self-identify themselves.”