OpenDSP, a demand-side platform, was acquired by SRAX, which provides an ad exchange platform and other tools to optimize marketing performance. The OpenDSP technology delivers an open DSP for Real-Time Bidding, including comprehensive tools for media buying, data collection, management, analytics and optimization.
From the release: “OpenDSP has developed a unique DSP with exciting Real-Time Bidding (RTB) and targeting capabilities that will fit perfectly into the SRAX Platform,” said Christopher Miglino, CEO and Chairman of SRAX. “Not only does the technology acquired complement our DSP, but it will also be powerful and valuable to the buy-side of our business serving brands and agencies.”
Link: MarTech Series
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