Postalytics has launched its self-service direct mail automation application. Postalytics is all-in-one solution that turns direct mail into a digital marketing channel so marketers can send personalized emails automatically to new leads.

From the release: “Postalytics makes it super easy for HubSpot customers to create direct mail that complements their inbound marketing strategies” said Dennis Kelly, CEO of Postalytics. “We’ve created a truly digital marketing channel, which happens to generate, mail and track personalized postcards and letters. It’s a perfect match for HubSpot customers.”

Link: Postlytics

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