Gigya has launched Enterprise Preference Manager to help organizations build customer trust and address upcoming privacy regulations, including the European Union’s upcoming General Data Protection Regulation (GDPR). Enterprise Preference Manager allows marketers to centrally manage all aspects of consent settings and customer preferences such as social interests, brand affinities and product tastes. From accepting terms of service at initial registration to opting into marketing communications such as newsletters and promotions – all consent activities are stored as secure and audit-ready records.

From the release: Patrick Salyer, CEO of Gigya, said, “We’re entering a new era where customers demand respect for their online privacy and expect relevant, personalized communications when they do agree to share personal information.“

Link: Martech Series

Visit Enterprise Preference Manager on CabinetM.

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