LinkedIn Sales Navigator now has functions of both marketing and sales with the same tool. Marketers will see two new ad groups appear in LinkedIn Campaign Manager — Sales Navigator Leads and Sales Navigator Accounts. This will allow marketers ability to speak directly to the leads and/or companies their sales reps are pursuing on LinkedIn. The integration also allows sales to see how prospects are interacting with marketing campaigns from within Sales Navigator.

Link: LinkedIn Blog

Visit LinkedIn Sales Navigator on CabinetM.

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