Marketo is updating its engagement platform with artificial-intelligence-enhanced tools that give marketers and sellers cross-channel personalization, enhanced email analytics, and account-based insights to engage more effectively with their customers. The analytics tools boost sales and marketing cooperation with Account-Based Marketing enhancements; Personalization is boosted by a feature allowing for personalized content to reach the customer automatically and calls to action that appear based on customer behavior online.

From the release: “Marketers are inundated with disparate solutions that claim to be cure-alls for delivering a seamless customer experience. In Marketo’s recent study, marketers reported that finding the best tools to help them engage with their customers is their number one challenge. Our latest release addresses this need by providing marketers with a wide range of enhanced analytics and personalization solutions to help them engage with their customers across all touchpoints and at every step of their journey,” Manoj Goyal, Chief Product Officer, Marketo said.

Link: Martech Series

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