Accenture has entered into exclusive negotiations to acquire Altima, a full-service digital commerce agency, headquartered in France and with offices in China, Canada and the United States. Altima creates and adapts experiences for eCommerce, mobile and in-store commerce. The acquisition would boost Accenture Interactive’s capabilities in France and other key markets to help brands attract consumers and turn them into loyal customers with differentiated and compelling digital experiences.

From the release: “Experiences are where brands win and lose customers, today more than ever,” said Anatoly Roytman, head of Accenture Interactive Europe, Africa, Middle East, and Latin America and global digital commerce lead for Accenture. ”Adding Altima’s skills to Accenture Interactive will help in our mission to create the best experiences on the planet for clients.”

Link: BusinessWire

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