Global, a UK-based company owning radio stations, has acquired U.S.-based AudioHQ, one of the biggest aggregators of digital audio inventory. Global plans to fold AudioHQ into DAX, Global’s digital audio advertising platform. Global says the acquisition will make DAX the world’s most advanced and largest programmatic platform giving advertisers access to an audience of 160 million people across premium audio publishers including Global’s Capital, Heart and Radio X, SoundCloud, Deezer and audioBoom.
From the release: “DAX has revolutionized the digital audio advertising market in the UK, and we’re confident it will be a huge success in the US. For Global, this acquisition is a significant milestone as we enter the US advertising market,” said Stephen Miron, Global’s group chief executive.
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