Pinterest is opening Search Ads to self-service advertisers, allowing them to set up campaigns using the same options now available to brands buying the ads through Pinterest’s direct sales team or third-party tools. Search Ads can be purchased through Ads Manager, the self-service portal. Brands can apply broad- or exact-match keyword targeting as well as phrase-match targeting, and they can list negative keywords.

Link: Marketing Land

Visit Search Ads on CabinetM.

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