Updates to SAP Hybris released this week include facial recognition software that can determine a shopper’s gender and age, allowing targeted recommendations based on available inventory. The release also includes customer attribution across channels, available as a single view; and the ability to launch a campaign based on proximity, using connected devices to alert the customer to nearby sales. SAP Hybris facilitates the delivery of dynamic, targeted and consistent offers and messages to customers and their buying needs, regardless of touchpoint. Hybris came to SAP with its acquisition of Gigya.
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