Kochava, provider of mobile attribution and marketing analytics products, has launched XCHNG (pronounced Exchange) to solve the problem of the insertion order. The XCHNG blockchain-based system of record enables the tokenization of an insertion order. Its speed also facilitates the transactions between buyers and sellers of ads.

From the release: Kochava CEO Charles Manning said: “Currently, marketers are stuck with a complex and inefficient centralized technology path to customers that is unsecured and lacks standardization and transparency. Advertisers are demanding greater efficiency, security and transparency in the industry. By leveraging a blockchain standard, XCHNG offers an open, decentralized model for digital advertising that simplifies the process through peer-to-peer buying and selling.”

Link: MarketWatch

Visit XCHNG on CabinetM.

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