Monthly Archives: November 2017

STACK UPdate: Openprise Data Orchestration Platform
November 30, 2017 Big Data

Automating the process of ingesting 3rd party data so it’s clean, there are no duplicates, and you can use it to hit your goals is a daunting task for any marketing team.

That problem is being tackled by Openprise Data Orchestration Platform, CabinetM’s newest STACK UPdate™.
STACK UPdate is a program to help the CabinetM user community stay abreast of the latest in marketing technology. The first element of this new program will be a series of vendor-specific reports covering new products or significant product updates, produced by CabinetM and provided at no charge to CabinetM registered users.

STACK Update Reports are designed to provide enough information for a marketing technology user to assess whether a product might be a fit for his or her requirements and to inspire a connection between a potential user and an innovative vendor.

Openprise is a Data Orchestration Platform. It solves the “garbage-in/garbage-out” problem to make data-driven anything possible in Marketing, Sales, and Support. Openprise automates critical data management processes including data onboarding, cleansing, enrichment, and unification across systems. Openprise is designed from the ground up for CRM, so it has the business rules, best practices, and data built right in, and it seamlessly integrates with solutions like Marketo, Eloqua, Pardot, Desk, and Salesforce, so you’re up and running fast

To learn more about STACK UPdates, contact Erica Ross at

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Amazon launches Sumerian, offering AR and VR tools without programming
November 28, 2017 3D

Sumerian is new Amazon’s browser-based tool for building augmented reality, virtual reality and 3D experiences without requiring any specialized programming or 3D graphics expertise of the marketer. With Sumerian, marketers may build highly immersive and interactive scenes that run on popular hardware such as Oculus Rift, HTC Vive, and iOS mobile devices. Features include the addition of “hosts” marketers can insert into scenes that function as 3D guides for end-users.

From the release: “Customers across industries see the potential of VR and AR technologies for a wide range of uses—from educating and training employees to creating new customer experiences. But, customers are daunted and overwhelmed by the up-front investment in specialized skills and tools required to even get started building a VR or AR application,” said Marco Argenti, Vice President, Technology, AWS. “With Amazon Sumerian, it is now possible for any developer to create a realistic, interactive VR or AR application in a few hours.”

Link: BusinessWire

Visit Sumerian on CabinetM.

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Soapbox Pro gives Wistia customers custom video players, downloadable libraries
November 28, 2017 Video

Wistia’s Soapbox Pro allows you to create, edit, and download a professional-looking video in a few minutes. Soapbox Pro gives you Wistia’s capabilities with the ability to download your Soapbox videos (for sharing or safekeeping). It will also host your videos on a new unbranded page. Other features mean marketers can customize the color of the video player, and create a custom video thumbnail.

Link: Soapbox

Visit Soapbox Pro on CabinetM.

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Tools to find the truth in your data. It’s out there.
November 27, 2017 Data Mangement

The truth is out there. It most likely is in your own data.

Depending on what you need from your own statistics and what your level of understanding is, there are tools out there to match you to what you seek. Do you need to figure out how to prep the data for a scientist? There are tools to automate the process of getting data from multiple sources ready in real time. Do you wish to crunch that data yourself? There are tools that help you do that too, including programs to help with the data modeling.

Following are options you can find that either help you get to or be the data scientist. Because the truth is waiting.


The EverString Audience Platform curates more than 20,000 data signals across 11 million accounts to extract new predictive insights never before available. Leverage thousands of data signals to create highly defined, data-backed groupings of accounts.
BEST FEATURES: Highly scalable solution adds a predictive layer, creating segments to drive all marketing activities.
PRICING: See vendor for details.


H2O is an open-source predictive analytics platform. Data scientists who need scalable,  fast machine learning use H2O to explore, iterate and develop models from big data in real-time.
BEST FEATURES: Written from scratch in Java and seamlessly integrates with the most popular open source products like Apache Hadoop and Spark. Install and deploy anywhere.
PRICING: See vendor for details.


Astronomer helps get your multi-source data into one place, ready and accessible for a data scientist to use.  Minimize time spent collecting, cleaning and connecting data, so you can maximize time spent on data engineering, building models and getting to key insights.
BEST FEATURES: Push-button data infrastructure connects data from any source and sends it to any destination in real-time.
PRICING: See vendor for details.


Boost Insights+ is a tool for insights on ad creative strategies, especially detecting “ad fatigue” in your audience. Proprietary machine-learning algorithms let data scientists uncover new lexical insights within your ad campaigns.
BEST FEATURES: Lets you connect more deeply with your audience so you know when to deliver new ad creative where appropriate.
PRICING: See vendor for details.


DataRobot machine learning functionality helps data scientists build and deploy better predictive models efficiently. Extract actionable value from your data faster and get visual results you can use.
BEST FEATURES: Automatically tests hundreds of predictive models to find the optimal one for your specific data based on drivers of your business metrics.
PRICING: See vendor for details.


Eureqa is Nutonian’s proprietary AI-powered modeling engine. Empowers business intelligence experts to analyze vast amounts of structured data billions of times per second, building accurate and actionable models.
BEST FEATURES: Utilize modeling best practices with the default template, or use the advanced settings to customize analyses.
PRICING: See vendor for details.


PMI (Performance Marketing Intelligence) by NetRefer is a self-service intelligence solution with a visual, drillable dashboard that’s easy to learn. Get a 360-degree view of business data, ready for further analysis.
BEST FEATURES: Easy-to-use visual dashboards and reports that require no prior knowledge of BI or analytics. Integrates smoothly with any platform.
PRICING: See vendor for details.

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Newsroom AI launched as content platform to beat Facebook
November 23, 2017 Content Marketing

Newsroom AI, launched by Newsroom, acts as a Digital Experience Delivery platform – effectively decoupling Content Management Systems from the user-facing experience. The platform allows publishers to depart from a “one-size fits all” broadcast model, and adopt the algorithmic delivery models successfully introduced by Facebook over 10 years ago. The company has been testing the technology for over 10 months with a wide range of digital publishers, resulting in up to 400% increases in time spent on site and up to 6x increase on average revenue per user (ARPU). The platform addresses user’s increasing demand for content diversity, primarily educated by social media usage, with a built-in exchange module that allows editorial teams to immediately trade content with like-minded publishers.

From the release: “Facebook is getting a disproportionately higher engagement rate – with over 40 minutes spent every day by their users, all while digital publishers are struggling around the 1 minute mark. We’re on a mission to change that.” declared Mihai Fanache, founder, and CEO at Newsroom AI.

Link: Newsroom

Visit Newsroom on CabinetM.

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Happy Thanksgiving from CabinetM
November 23, 2017 CabinetM Commentary

Happy Thanksgiving! We’re thankful for the marketers and solutions providers who make up the community moving digital marketing into the future.

May you be celebrating abundance this year.

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BlueVenn, Throtle partner to add ID resolution services, richer customer profiles
November 22, 2017 Customer

BlueVenn, leading Customer Data Platform (CDP) and multi-channel campaign management vendors, announce today a strategic partnership with Throtle, a data onboarding company and recognized thought leader in identity resolution. This partnership enables BlueVenn users to merge the online and offline worlds, to learn more about their customer base and build powerful cross-device campaigns, delivering unique, personalized content across the internet.

From the release: “Our partnership with Throtle enhances the BlueVenn CDP further to create even more detailed, intelligent customer profiles than ever before, which enables even deeper personalization of campaigns across online and offline channels,” said BlueVenn CEO Steve Klin. “Adding Throtle’s offering to our own pedigree in creating the Single Customer View will help marketers to join up their understanding of customer behaviors between offline and online channels.”

Link: BlueVenn news feed on CabinetM.

Visit BlueVenn on CabinetM.

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ZenIQ updates platform to 3.0 with AI, dashboards for ABM
November 20, 2017 Account Based Marketing, Artificial Intelligence

ZenIQ 3.0 has launched as the new version of the marketing and sales orchestration platform. ZenIQ 3.0 more broadly measures and improves account engagement by determining what activities are most important to moving a customer through the sales cycle and what people in the account are most important to involve. This release helps marketers answer the questions ‘What is my ideal customer profile ?’ and ‘Who is in the buying center that I need to know?’ Account Engagement Signatures are now part of a sophisticated dashboard that compares account engagement activity among target accounts. A more optimal mix of marketing and sales programs, as well as campaigns, can then be delivered to increase results.  Advances in artificial intelligence built into the platform enable these new account engagement insights.

From the release: “We are grateful to be selected to participate in Startup Valley at Dreamforce this year,” stated ZenIQ CEO Srihari Kumar. “Dreamforce attracts hundreds of thousands of B2B marketing and sales professionals, many of whom are now embracing Account Based Marketing and Sales strategies and programs. We are excited to demonstrate ZenIQ 3.0.”

Link: PR Newswire

Visit ZenIQ on CabinetM.

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Content Analytics’ VendorSCOR gives retailers the power to rate brands’ content
November 20, 2017 Content Marketing, Retail Marketing

Content Analytics, the end-to-end eCommerce management platform, launchesVendorSCOR, a solution that gives retailers the power to rate brands’ content. VendorSCOR combines deep analytics with robust content management capabilities to help retailers keep brands accountable for the product content they place on their site. With VendorSCOR, retailers can send brands scorecards on their quality of their content for each product, along with actionable insights for fixing and syndicating the content accordingly. By fostering this partnership between retailers and brands for superb product content, the program allows the two to work together to drive sales and deliver better customer experiences.

From the release: “Combining both analytics and content management is the key to surviving and winning in today’s ultra-competitive retail landscape. If retailers don’t provide consumers the information they need to make a purchase, they’ll simply go to one that will,” said Kenji Gjovig, VP of Partnerships and Business Development at Content Analytics. “Retailers, like Target, recognize the need for quality product content, but with an overwhelming set of priorities and a massive amount of data, it can be difficult to ensure every product’s content remains optimized and up-to-date. VendorSCOR not only monitors for a problem, but it also provides retailers and the brands they partner with the streamlined and user-friendly solutions to fix it together.”

Link: PR Web

Visit VendorSCOR on CabinetM.

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Icertis app keeps new and old contracts GDPR compliant
November 17, 2017 GDPR

Icertis, provider of enterprise contract management in the cloud, has released an app that ensures contracts between data controllers and data processors meet Europe’s strict new information security guidelines. ICM GDPR Compliance app works with legacy contracts, using AI-enabled tools to identify problems with contracts and provide the appropriate Data Protection Addendum (DPAs) and routes for approval and execution. As new contracts are drafted, the app assesses if they fall under GDPR regulations, and appropriate European commission-approved data privacy terms and clauses based on predefined rules.

From the release: “The only way for enterprises to stay on top of the changing global regulatory landscape is by digitally transforming their contracting foundation,” said Samir Bodas, CEO and co-founder of Icertis. The GDPR is one of the most far-reaching regulatory changes in recent times. “The ICM platform and ICM GDPR compliance app help ensure all contracts in an enterprise are GDPR compliant today, and into the future.”

Link: FinanzNachrichten

Visit Icertis Contract Management on CabinetM.

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Voysis launches Alexa-like eCommerce tool
November 17, 2017 Artificial Intelligence

Voysis provides a complete voice AI platform that enables any online retailer or brand to instantly stand up their own brand-specific, intelligent voice experiences. Its new Voysis for Commerce is a voice assistant that lets eCommerce companies use its Voysis-powered voice to enable shoppers to search and buy products using their voices. Using Voysis, shoppers can search for and buy products using their voices. And because it can be easily incorporated into existing mobile experiences, retailers and brands can offer a multi-modal voice and visual shopping experience with minimal time investment.

From the release: “With recent advancements in voice technology, we’re now at a place to deliver these experiences at scale,” said Voysis CEO Peter Cahill. “We’re already working with some of the best known retailers to launch voice commerce imminently, helping them take back their customer relationships from companies like Amazon. While Alexa may have paved the way, the reality is few retailers want to allow Amazon to own their customer data and relationships. It’s the equivalent of letting the wolf into the pen. We not only have a better, more accurate, contextualized solution, but one that appeals to brands.”

Link: Martech Series

Visit Voysis for Commerce on CabinetM.

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Artsai adds AI to combine automation tools
November 16, 2017 Artificial Intelligence

Artsai has launched its AI-enabled platform to combine tools and functions in the marketing stack. Artsai’s patent-pending adaptive marketing automation technology is powered by an interconnected artificial intelligence marketing stack and performs multiple marketing tasks including new customer acquisition, user retention, retargeting, re-engagement, app monetization and content optimization.

From the release: “There are more than 5,000 companies in the marketing tech ecosystem, each one of them focusing on a tiny piece of the customer lifecycle journey. This oversaturation shows everything that is wrong with the industry right now,” said Yuri Khidekel, CEO of Artsai. “To date, marketing companies have really only used artificial intelligence to focus on improving campaign performance but they’ve missed the bigger opportunity to fundamentally change the overall marketing stack by holistically optimizing the entire customer lifecycle journey. We are focused on making everything simpler by reducing the number of disparate platforms brands needs to operate to help them run more efficiently, increasing their revenue and reducing their marketing costs.”
Link: WebWire
Visit Artsai on CabinetM.
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AdQuick’s update allows advertisers to measure ROI of outdoor ads
November 16, 2017 Advertising

AdQuick, the platform to purchase and measure outdoor advertising, announced it has added new analytics features to its outdoor advertising platform that help advertisers measure the impact of their campaigns — making outdoor advertising as measurable as online advertising. Once a client purchases their media via the AdQuick platform, they see a dashboard with a variety of integrated tools for analytics and metrics, including: AdQuick’s integration with Google Analytics, which measures lift in site traffic by area.

From the release: CEO of AdQuick and former head of expansion for Instacart said, “When I was on the client side trying to find and book outdoor advertising space, I found the process extremely frustrating. There wasn’t one place to go to find inventory, and once I did find space, the process to actually book was slow and tedious. Worse, no one could help me measure the impact of my campaigns. Based on our experiences at Instacart, we saw an opportunity to give customers a better way to buy, and give media companies tools to make them more modern.”

Link: MarketWired

Visit AdQuick on CabinetM.

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Truth launched as media buyer with blockchain technology at its core
November 16, 2017 Agency

The Marketing Group, a UK-based consortium of agencies and services, has launched Truth, which it bills as the blockchain smart contract technology. The announcement from The Marketing Group states TRUTH will provide clients with “100% transparency” and its proprietary media buying and planning platforms ensure global best practice and complete General Data Protection Regulation compliance.

From the release: “By bringing blockchain technology into the media world we will build a cleaner media supply chain with 100% transparency,” said Mary Keane Dawson, CEO of TRUTH. “We want to put the client first and believe this is the best way to do that.”

Link: PR Newswire

Visit Truth on CabinetM.

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Pincodes brings QR codes to the Pinterest platform
November 15, 2017 Social Media Marketing

Pinterest launched Pincodes to bring QR codes to the Pinterest platform. Retailers or publishers can produce QR codes that can be scanned on mobile devices that then link directly to products, boards or profiles on Pinterest. Pinterest has also updated Lens to include “Lens Your Look,” which lets the user add a photo of an item from the closet to text search to find new items on the Pinterest platform.

Link: Pinterest

Visit Pincodes on CabinetM.

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Branding agency Figliulo&Partners acquires technology agency Hungry
November 15, 2017 Agency

Figliulo&Partners has acquired Hungry, a digital marketing and technology agency. With digital, social, mobile and tech needs already making up more than half of F&P’s remit with clients, this acquisition is a meaningful driver of both additional expertise and growth. The two agencies have already begun working together, collaborating on clients such as Seabourn and Two Trees. The acquisition means Hungry’s founder and managing director, remains managing director of Hungry and becomes had of product within F&P, as part of the agency’s leadership team. The staff of 12 from Hungry will remain intact and join F&P’s 55 full-time staff members in the agency’s New York office.

From the release: “My goal for F&P is to continue future-proofing our offering so that we’re always one step ahead of the curve,” said Mark Figliulo, Founder and CEO of F&P. “Culturally, Hungry and F&P are a great fit and bring the best talent together under one roof. We will continue to set the bar for brand storytelling in today’s world.”

Link: MarketWired

Visit F&P on CabinetM.

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STACK UPdate: Acquia Journey platform
November 15, 2017 STACK UPdates


CabinetM‘s newest STACK UPdate™ is Acquia Journey.

STACK UPdate is a program to help the CabinetM user community stay abreast of the latest in marketing technology. The first element of this new program will be a series of vendor-specific reports covering new products or significant product updates, produced by CabinetM and provided at no charge to CabinetM registered users.

STACK Update Reports are designed to provide enough information for a marketing technology user to assess whether a product might be a fit for his or her requirements and to inspire a connection between a potential user and an innovative vendor.

The Acquia Journey platform provides marketing teams with the ability to map customer journeys, capture and centralize real-time customer data profiles with 1st and 3rd party data, identify key touch points, analyze failure points and create and execute personalized connected customer journeys across multiple marketing channels.

To learn more about STACK UPdates, contact Erica Ross at

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Tools that are Music to Marketers’ ears
November 14, 2017 Content Marketing

Music makes explainer videos pop, add excitement slideshows, and gives your live and online sales presentations a “wow” factor.

Sound effects can add an element of humor, punctuate your bullet points, or emphasize a key part of your message. The music, clips and sounds that you embed in presentations, videos and other digital assets make the viewing experience more enjoyable for your audience — more memorable, too. Even the most basic presentation and video creator tools include an “add music” feature.

If you’re not a musician, or have a few on call, how do you source — or even make — original music, cool loops and sound effects that will amplify your message, entertain and connect with your audience?  

Use these tools to get the sound you need to grab your audience.
Music Maker JAM is an audio workstation app for Windows users. No previous experience is required to create beats, record vocals, adjust tempo and add effects.
BEST FEATURES: Library of professionally-produced loops you can arrange and combine to create your sounds.
PRICING: Free up to three sounds.


Stagelight is a mobile music studio for Windows, Android and macOS devices. Packed with royalty-free loops, sounds, effects, Stagelight makes music creation easy for all skill levels.
BEST FEATURES: An in-app store for fresh content. Get the latest EDM, Dubstep, Rock, and Hip Hop sound packs.
PRICING: Free to get started. Premium downloads $9.99 to $49.99.


PowerFX Sound Libraries is an online database with over 20,000 unique effects, loops and samples. Subscribers simply search and download to get started right away building original audio for commercial use.
BEST FEATURES: Registered subscribers can modify the sounds for use in ads, soundtracks and more.
PRICING: $2/sound, or choose from many bundled sound packs.


Mixcraft is a feature-packed digital audio workstation that includes an enormous library of royalty-free loops, sound effects, and samples for fast and easy professional production for all your needs.
BEST FEATURES: Song Kits enable incredibly easy track creation with no musical training required.
PRICING: $49 – $179 one-time purchase.


AudioBlocks is a subscription-based, royalty-free audio library containing over 100,000 music tracks, sound effects and loops. Search for just the right music based on mood, genre, instruments, tempo and duration.
BEST FEATURES: Download and use any sound in any type of commercial project. Unlimited evergreen downloads for subscribers.
PRICING: $79.99/month


SoundCite is a unique tool for writers and publishers whose audience is reading stories online. You can enhance any story with relevant inline audio clips, adding information, emotion or context.
BEST FEATURES: Easily integrate any kind of audio clip inline with any story.


PremiumBeat is a royalty-free website that provides high-quality tracks and sound effects for use in videos, films, apps, games, and TV programming. Per-track licensing so you only pay for what you need.
BEST FEATURES: Thousands of exclusive songs, handpicked so your project will have fresh tracks that aren’t overused.
PRICING: $49/track


GarageBand is a user-friendly audio workstation app for Mac users. It’s easy to create your own pro-sounding tracks with the built-in sound library, presets for guitar and voice, and virtual session drums.
BEST FEATURES: So intuitive that anyone can create tunes, audio logos and more for any recorded asset.
PRICING: $4.99

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The MailChimp Ecosystem: What StackMates do marketers create for the email platform
November 14, 2017 Stack Insights

If you are a MailChimp user, what other technology is in your stack? We analyzed CabinetM’s stack data this week to answer that question.

We’ve been looking at the StackMates of programs marketers use at the center of their business – we’ve looked at Marketo, HubSpot and Eloqua. This week we’re looking at the tools around an email program: MailChimp. Looking at our stack data, we can see how frequently a too appears in stacks with another tool, and see trends on how marketers worldwide use those tools, together.

MailChimp is a scalable email marketing platform that works for companies of many sizes, small-to-large; Integrates with popular apps and services like Salesforce, Eventbrite, Google, Twitter, Facebook, Shopify, and SurveyMonkey.

Our StackMates graphic (above) has MailChimp at the center, and you can see all the other platforms and tools that have appeared with MailChimp multiple times in the stacks built on CabinetM. The farther out you go in our graphic, the less frequently those tools show up alongside MailChimp in those stacks.

Here are three quick insights based on our analysis:

  • MailChimp is used with a very diverse set of products – While Google Analytics appears most often in stacks with MailChimp and platforms like Eloqua and Marketo, the eCommerce and content tool mix is very different.
  • Twitter and LinkedIn are far more popular for MailChimp users than Facebook, and “newer” social platforms like Snapchat appear less often – Snapchat is all the way out in the outer ring.
  • Social media management tools like Buffer and Hootsuite appear frequently in stacks – about one in five have one of those two tools. Tweetdeck is not as popular, despite the fact that Twitter itself appears very often.

For those of you new to CabinetM, marketers are building their stacks on our platform to help them plan, manage and collaborate around their marketing technology. Stack Insights offer up the wisdom of the community, and showcase trends in technology, categories of tools, even names of stack layers.

See more Stack Insights on CabinetM.

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Appcues for Product Adoption launched to better customer experience
November 10, 2017 Customer

Appcues for Product Adoption launched this week to enable companies to directly reach, influence, and engage users from within their products. The platform merges features for product onboarding and activation with targeting and analytics tools. Other benefits of Appcues for Product Adoption include a user-friendly editor to create beautiful, native-looking user experiences without coding, so the non-technical marketer can still create good customer experiences.

From the release: “For modern software businesses, the product is what customers interact with first, so for this reason, the first impression must be remarkable,” said Jonathan Kim, CEO and co-founder, Appcues. “Appcues for Product Adoption brings the power of personalization into a product, and more importantly, makes it simple and fun for everyone, especially non-developers, to create native, engaging user experiences.”

Link: BusinessWire

Visit Appcues for Product Adoption on CabinetM.

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