Launch was revealed by Adobe this week as it’s completely-new tag management tool — not a new version of Adobe Dynamic Tag Management. Launch was built with an API-first approach, crating an extensible tag management solution. Rather than have a third-party tag management provider in charge of building and maintaining an extension, customers  now have the tools they need to independently build and manage extensions directly within the Adobe Cloud Platform.

Link: Adobe Digital Marketing Blog

Visit Launch on CabinetM.

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