Concep has updated Concep for InterAction, part of its B2B marketing platform. Concep for InterAction now has a newly designed web-tracking feature now gives InterAction users the direct ability to see which campaigns are generating website traffic and where those contacts are going, providing measurable impact and value. The new filter functionality allows users to drill down even further on data in InterAction leading to more precise reporting and new insights. And a new approach to contact identification creates another layer of validation ensuring data does not get linked to the wrong contact in the event that data is duplicated or due to human error.
From the release: “We are very excited about the new integrated features our product team has developed for InterAction,” saidFreddie Hustler, Global Director of Sales & Client Services. “Concep has been a LexisNexis partner for nearly a decade and continues to find ways to integrate innovative digital marketing tools that help bring InterAction CRM data to life. As a firm with over 15 years’ experience developing and integrating digital tools for B2B relationship marketing in legal, financial and professional services firms, we really understand what is important to InterAction users and what they need the system to do for them. “
Visit Concep for InterAction on CabinetM.